The truth behind vaping ..

1. The truth behind vaping..

2. The documentary will be 20 minutes in length Will look at the changing way in which nicotine addicts get their fix - • History of tobacco regulation & the rise in popularity of E-cigarettes/ Where did they originate from? • UK Regulation 2016 onwards - Advertising • Tobacco & pharmaceutical industries lobbying efforts within Europe • Sales and popularity of these products Documentary

3. 1994: Seven Dwarfs of American Tobacco Here’s a video

4. The Facts - E-Cigarettes have had a phenomenal rise over the past few years from very humble beginnings. • Currently estimates stand at around 3.5 million (Nice, ASH) UK citizens who use these products as either a way to give up their nicotine addiction or to supplement the addiction and offset the cost of a packet of fags. • UK regulation is set change in 2016 surrounding the regulation of these products – with set to classed as medicinal products drastically changing the they’re sold, produced and regulated. • As it stands anyone can buy an E-cigarette along with the battery and filters without need for ID or Proof of self – purchase. • The EU tobacco products directive was passed off in January 2014 setting up certain parameters around the sale of these nicotine products. Why this topic and why this story?

5. Continued • The tobacco lobby in Brussels doubled its spend between 2010 and 2013 to try and insert certain amendments into the directive to harm E-Cigarette manufacturers they don’t own, whilst attempting to get certain clauses and policy specifics removed to ensure their current products remain on the market. • As of 2016 all E-Cigarettes and battery operate nicotine delivery devices, will need to licensed as a medicinal product. • Currently only two E-cigarette products are going through the licensing process to allow them to say on shop shelves after 2016 – Both are owned by major tobacco companies. • Professor Robert West Audio Clip(s)

6. Target audience, genre & documentary type • Radio Piece aimed at the BBC Home service – Radio 4 • It will suit the older, more sophisticated, broader middle class audience which Radio 4 traditionally attracts. • A late afternoon timeslot on a weekday would probably be the most just time to air a topical science affairs piece such as this. • Suggested air time: 4.30PM • Genre: Science/Current Affairs

7. I want at least 4 interviewees minimum – 7 maximum • Cast it yet to be concluded – • Potential list • Robert West – UCL/Stop Smoking England • Fiona Andrews – Smoke Free South West • Old Lady Smoker TBC • E-Cigarette Shop owner TBC • Jane Ellison MP - Health department minister or spokesperson • Oliver Hoedeman – Corporate European Observatory • Gerrard Hastings – Anti Vapping • Martin Mckee – Anti Vapping Interviewees

8. 10th MAY – 25th May: Planning and preparation Additional Research, Approaching potential Interviewees Deciding on the direction of the story, forward planning of editing and production of the documentary, risk assessment, annoying the health department for an interview. 25th May - July 4th - Audio recording, interviews, sound effects creation. July 5th – July 18th - Production and editing process, contextual review of 5,ooo words Risk Assessment – No hazards foreseen – possible trip hazards, potential for equipment to be stolen if in London or Brussels or attacked by a crazy homeless Londoner pretending to be a statue. Production Schedule & Risk Assesment

9. Costs Trips outside of Cornwall will done via train I foresee most interviews being conducted in London With a 16 – 25 card train(s) to London (Crazy land) + return range between £69 - £115 If needed: Brussels via the EuroTunnelwill be an additional £70

10. Equipment List Audio Equipment: Seinheiser 416 – Interviews and outdoor interviews Zoom Recorder Gun Mic – Additional sound effects ------------------------------------------------------------------- Editing Adobe Audition on Newsroom computers

11. Questions?