Albert Laurence Faculty of Communication Arts

1. Faculty Meeting Albert Laurence Faculty of Communication Arts Faculty Auditorium June 19, 2010

2. Structure 1. Introduction 2. Management System of AU 3. Management System of the Faculty 4. Miscellaneous

3. Intro: • Luke 7: 36 – 50: • Motivation • Expo in Shanghai

4. Introduction Expo in Shanghai 1. Preparation  48,000 million US dollars (1.54 ล้านล้านบาท) - In comparison, it is twice more than the expenses spent in Olympic Games in 2008 2. Area: 5.28 KM2 3. Pavilions from more than 190 countries and more than 50 international companies 4. This is the greatest of all - 1st Expo in 1841 (159 years ago)

5. Introduction(cont’d) 5. Preparation began in 2002 6. More than 70 million spectators/visitors 7. Within six months (May-Oct.), more than 100 leaders of the country are expected to visit 8. Three times greater than Expo 2005, organized at Aichi, Japan 9. If is 12 times greater than Expo 2008 organized at Zaratoga, Spain

6. Introduction(cont’d) 10. Within 26 KM2 , 18,000 families and 270 factories must be relocated - One of it is Jiang Nan Shipyard – employs 10,000 people 11. Average visitors per day = 360,000 people 12. To visit the pavilions of Germany, England, Saudi Arabia, Japan, France, Italy, U.S.A. etc. - People have to queue upfor more than 2-3-4 hours.

7. What are the reasons for such greatness? • To show to the world of China’s ability • It is good opportunity for Shanghai to develop itself as theeconomic center • To show to its people that China has the capability to organize (Trust in the gov’t) • The gov’t want to create pride in its own people and country 2008 Olympic 2010 Expo in Shanghai 2013 To step on the moon

8. Vision 2000 Assumption University of Thailand envisions itself as: An international community of scholars - Enlivened by Christian inspiration - Engaged in the pursuit of Truthand Knowledge - Serving human society, especially through the creative use of interdisciplinary approaches and cybertechnology.

9. Vision 2000 for Graduates Assumption University envisions its graduate as: - Healthy and open-minded - Professionally competent - Communicate effectively

10. Vision for the Faculty Albert Laurence School of Communication Arts envisions itself as • a community of professionals in the field of communication arts • inspired by the pursuit of learning through service • engaged in the pursuit of excellence

11. Vision for the Graduates Albert Laurence School of Communication Arts envisions its graduates as • creative thinkingwith high personalintegrity • professionallycompetent who are alsoethically soundandsocially responsible • flexible to the changesin the communication industry

12. Organization Chart 2009 Faculty of Communication Arts Dean Assistant Dean Faculty Academic committee Dean’s Office & Faculty staff B.A. Program Aca. committee Chairperson Department of New Media Communication Chairperson Department of Public Relations Chairperson Department of Performance Communication Chairperson Department of Visual Communication Arts Chairperson Department of Advertising Dept Aca. Committee Dept Aca. Committee Dept Aca. Committee Dept Aca. Committee Dept Aca. Committee Instructors Instructors Instructors Instructors Instructors

13. Management System of CA • Faculty Senate • Academic Senate • Administrative and Quality Committee • Academic Committee • Dept. Committee Univ. Level Faculty Level

14. The ff. documents must be submitted to the chairperson for each semester before the semester begins • Portfolio - number of teaching hours indicating clearly normal load and extra hours -subjects taught in that semester - your research work if you plan to do one - your services outside the univ. - Assignment for administrative work 2. Course Outline 3. Time schedule indicating clearly teaching hours and advising hours

15. Submission of Grades: • Strictly follow the deadline • When grade “I” is given, remark must be made and do inform the deadline to change “I” grade

16. QA • Everyone should understand clearly the procedures of QA • Each one of you forms a part of it through your portfolio • Each semester complete your portfolio (1st + 2nd + Summer) AR • Your must assess yourself (SAR) • Plan how to improve yourself (OYPB)

17. Projects In case, you are in charge of any project, (i) you have the duty to prepare your project and (ii) submit it to your chairperson and dean for approval (iii) Evaluate the project (iv) Clear the budget obtained within the deadline specified (v) Submit it to your chairperson and dean

18. Mechanism for Internal Quality Control • Teaching Process • Learning Process • Teaching and Learning Resources • Student Support and Advising • Evaluation of the Teaching and Learning Process

19. Teaching Process • Preparation of Course Outlines and Lesson Plans • Teaching Performance • Class Attendances • Course Completion

20. b) Learning Process • Attendance • Participation • Activities • Assignments • Quizzes 6. Projects 7. Field Trips 8. Guest Speakers 9. Learning and Study Techniques 10. Academic Disciplines in Class

21. c) Teaching & Learning Resources d) Student Support and Advising - General Advising - AcademicAdvising

22. e) Evaluation of the Teaching & Learning Process • Student Evaluation Students are evaluated according to the following criteria: a. Discipline (University dress code, rules and regulations related to students’ conducts and mannerism) b. Class attendance (punctuality and absence rate) c. Active class participation (class activities) d. Class performance (group activities, discussion, presentation)

23. e) Evaluation of the Teaching & Learning Process (cont’d) e. Accomplishment of course assignments and projects (punctuality and quality) f. Assignment / Quizzes / Tests / Reports / Presentation g. Language proficiency tests h. Mid-term examination i. Final examination j. Refined Social Mannerism

24. e) Evaluation of the Teaching & Learning Process(cont’d) 2) Instructor Evaluation Instructors are evaluated according to the following criteria: • Teaching all classes in English • Preparing course outline, teaching materials and assessment tools • Explaining class objectives, contents, activities, evaluation methods clearly • Teaching covering both the depth and width of the subject • Demanding rigorous studying discipline from the students

25. e) Evaluation of the Teaching & Learning Process(cont’d) f. Expertise in classroom management, including: - Good preparation - Interesting and effective methods of instruction - Use of experts and other resources - Good communication skills - Empathy toward students g. Starting the class on time and making full use of class periods

26. e) Evaluation of the Teaching & Learning Process(cont’d) h. Evaluating students thoroughly and fairly i. Being actively involved in students’ academic development j. Being responsible for all the duties involved, including: - Supervision of examination - Advising - Oral test - Offering good advice

27. Annual Evaluation of the Instructor’s Performance • Teaching and learning process • Research, Academic papers, presentation of academic papers • Academic service • Administrative work in the Faculty • Participation in the University and Faculty’s Functions

28. Faculty Evaluation • Self-evaluation  Portfolio (360o) • Student evaluation for each subject (teaching) • Supervisor evaluation (360o) * These systems of evaluation are meant to improve your performance. You should be frank and sincere and trust your chairperson. This means at the end of each academic year, personal dialogue and engagement should be done.

29. Miscellaneous • Results of the Teaching Evaluation (by students) • Annual Faculty Seminar 2010 • Educating Students • Reflection on Motivation

30. Teaching Evaluation (By Student) Our Goals 1. All courses taught by both full-time and part-time lecturers should be evaluated 2. Students’ responses should be obtained from at least 80% of students in each class for a valid and accurate data analysis

31. Teaching Evaluation (By Student) (cont’d) 3. Students with knowledge gained from lecturers and with the lecturers’ English language as a medium of teaching and learning. (Two highest-scored items) 4. Students needed to be motivated for their interest in classes (Two lowest – scored items) - to include class exercises or activities that require more participation and involvement from students – and to be interactive

32. At the Annual Faculty Seminar 2010 To participate & get involved in the celebration of the 40th anniversary of Au. 1. Apart from the activities informed, you can suggest any other activities that should be included 2. Esprit de corps 3. Self – Led Organization 4. To take to the top AU

33. Reflection on Motivation What is your motivation….. - to earn living - to comply to the regulations - to be presentable - to have nice profile - etc………

34. What it should be • To be an authentic educator - with passion and love in your work 2. Raise your self above the demands and regulations 3. With passion, dedication, commitment, and sacrifice…. - it becomes a calling

35. “ You are not here merely to make a living. You are here to enable the world to live amply, with greater vision, and with afiner spirit of hope and achievement. You are here to enrich the world. You impoverish yourself if you forget this errand.” Woodrow Wilson