Top 10 Visionaries in Data & Analytics,2024

VOL 03 I ISSUE 03 I 2024 Balancing Innova?on with Responsibility Ethical Considera?ons in Data and Analy?cs Building a Data-Driven Culture Strategies for Successful Implementa?on Top 10 Visionariesin Data & Analytics, 2024 Transforming Mindsets: Abdulrahman Ibrahim Chief Data and Abdulrahman Innova?on Officer Al-Madinah Region Development Authority Ibrahim’s Approach to Public Sector Leadership

Data are just summaries of thousands Data are just summaries of thousands of stories-tell a few of those stories to of stories-tell a few of those stories to help make the data meaningful. help make the data meaningful.

Metrics that Matter ata analytics has emerged as a transformative organizations to make informed strategic decisions. force, reshaping the landscape of Moreover, data analytics leaders define key Editor's D organizational operations, strategies, and performance indicators (KPIs) and metrics that decision-making processes. The capacity to gather, resonate with organizational goals. analyze, and derive meaningful insights from vast datasets has become fundamental to achieving Identifying relevant metrics enables stakeholders at success. all levels to monitor the success of initiatives and pinpoint areas for improvement in real-time. Note Empowering businesses to make informed, data- driven decisions, data analytics delves into both Beyond enhancing operational efficiency and historical and real-time data to offer valuable insights performance, data analytics leaders identify new into customer behavior, market trends, and business opportunities and revenue streams by operational efficiency. Armed with this knowledge, analyzing market trends, customer behavior, and decision-makers can craft strategies that not only competitive dynamics. These insights inform product accurately reflect market dynamics but also adapt to development, marketing strategies, and pricing its ever-changing demands. models. At the heart of efficient business operations lie data Perhaps most crucially, data analytics leaders cultivate analytics leaders, who architect data-driven strategies a culture of data-driven decision-making within the by overseeing the collection, processing, and organization. By advocating for the value of data and interpretation of information to extract actionable fostering data literacy among employees, they insights. Their role extends beyond mere data empower individuals across departments to harness management; they are charged with aligning analytics data in their daily activities. endeavors with overarching business objectives, driving innovation, and instilling a culture of data- As you peruse the pages of the Top 10 Visionaries in driven decision-making throughout the organization. Data & Analytics, 2024, you willdelve into the pivotal role of leaders in shaping the future of business. Central to their responsibilities is establishing a robust Enjoy your enlightening read! infrastructure for data management and analysis. This entails implementing cutting-edge technologies, such as advanced analytics platforms, machine learning algorithms, and artificial intelligence tools, to process and analyze data efficiently at scale. Leveraging these technologies uncovers hidden patterns, trends, and correlations within the data, empowering Anish Miller

C O V E R S T O R Y 08 Transforming Mindsets: Abdulrahman Ibrahim’s Approach to Public Sector Leadership C X O Leveraging Data and Analytics 18 is the key to Business Growth The Story of Sonja Kohn 24 A R T I C L E S Balancing Innovation with Responsibility 30 Ethical Considera?ons in Data and Analy?cs Building a Data-Driven Culture Strategies for Successful Implementa?on 22

C C C O V E R S T O R Y 08 Transforming Mindsets: O O Abdulrahman N N Ibrahim’s Approach to Public Sector Leadership C X O T T Leveraging Data and Analytics 18 is the key to Business Growth E E The Story of Sonja Kohn 24 N N A R T I C L E S Balancing Innovation with Responsibility 30 T T Ethical Considera?ons in Data and Analy?cs Building a Data-Driven Culture S S Strategies for Successful Implementa?on 22

Featured Person Company Name Brief Al-Madinah Region Abdulrahman Ibrahim Abdulrahman leads initiatives to harness the power of data to Development Authority optimize operations, enhance customer experiences, and Chief Data and identify new business opportunities. mda.gov.sa Innovation Officer Andrew is recognized for his ability to harness the power of Sydney Water Andrew Woods data to derive insights, inform decision-making, and optimize sydneywater.com.au Data Strategy business processes. Pooja M Bansal Editor-in-Chief Bishoy leads the organization's data strategy and initiatives, Bishoy Sawiris GB Corp using data as a strategic asset to support business objectives Data Senior Vice gbcrop.com CONTENT and drive innovation. President FOLLOW US ON Deputy Editor Anish Miller www.facebook.com/ciolook Managing Editor Katherine Debora www.twi?er.com/ciolook Bruce Stamm Bruce provides strategic direction and leadership, guiding the Air Canada organization towards its goals and objectives. Managing Director aircanada.com WE ARE ALSO AVAILABLE ON DESIGN Visualizer Dave Bates Dhivian Govender Dhivian continues to lead with integrity, creativity, and a Slater and Gordon Lawyers relentless focus on leveraging data to drive business outcomes Head of Data and Art & Design Director Davis Mar?n slatergordon.com.au and create value for stakeholders. Analytics CONTACT US ON Associate Designer Jameson Carl Email Elias is a seasoned leader in the field of data science, known for Elias Hadaya info@ciolook.com TalentNeuron SALES his expertise in leveraging data-driven insights to inform Data Science For Subscrip?on strategic decision-making and drive business growth. talentneuron.com Vice President Senior Sales Manager Wilson T., Hunter D. www.ciolook.com Customer Success Manager Smith D. Copyright © 2024 CIOLOOK, All Eric's leadership and strategic vision have earned him rights reserved. The content and BNY Mellon Sales Execu?vesTim, Smith Eric Hirschhorn images used in this magazine should recognition as a trusted leader and influencer in the industry. bnymellon.com Chief Data Officer not be reproduced or transmi?ed in TECHNICAL any form or by any means, electronic, mechanical, Technical Head Peter Hayden photocopying, recording or Ido Biger DK Innovation (US), Inc. Ido is a dynamic and results-driven leader with a proven track otherwise, without prior permission Technical Consultant Victor Collins Chief Executive record of success in driving business growth and innovation. delekus.com from CIOLOOK. Officer Reprint rights remain solely with SME-SMO CIOLOOK. Research Analyst Eric Smith Ram Kumar Mr Kumar collaborates closely with cross-functional teams to Cigna Healthcare assess data needs, define data governance frameworks, and Chief Data and SEO Execu?veAlen Spencer cigna.com establish processes for data collection, analysis, and utilization. Analytics Officer Virginia Wheway Virginia's strategic leadership and innovative approach position Optiver sales@ciolook.com the organization for continued success and growth in today's Global Head of optiver.com competitive business environment. Enterprise Data March, 2024

Abdulrahman Ibrahim Chief Data and Transforming Mindsets: Innova?on Officer Al-Madinah Region Development Authority Abdulrahman Abdulrahman Ibrahim’s Ibrahim’s Approach to Public Sector Leadership My key message during my ““ interventions at the United Nations last year was that SDG localization and the wise usage of technology are critical solutions to this challenge. C O V E R S T O R Y

bdulrahman Ibrahim, the Chief Data and We’re now focused on outcomes rather than just following Innovation Officer at Al-Madinah Region procedures.” A Development Authority, embodies transformative leadership in the vibrant urban However, the most critical aspect, according to landscape. As a guiding light of innovative thinking and Abdulrahman, has been instilling an entrepreneurial progressive vision, Abdulrahman creates a vibrant mindset within the organization. Seeing barriers as metropolis teeming with life and opportunity. Amidst opportunities has been crucial. He explains, “We’re the city’s dynamic landscape, industries flourish, each encouraging innovative thinking, finding alternatives to playing a vital role in shaping the economy. At the overcome challenges and embracing multitasking.” forefront of this advancing scenario, Abdulrahman’s Through Abdulrahman’s leadership, the organization is expertise and passion for smart, responsive, sustainable evolving by embracing agility, results and and resilient cities is unmistakable, driving positive entrepreneurial spirit to drive impactful change in the change and progress. public sector. With 22 years of rich experience in the private sector, Reimagining City Development Abdulrahman’s journey through diverse industries—fast-moving consumer goods, food “In one of our internal brainstorming sessions, we asked manufacturing, medical supplies, and supply chain—has ourselves why we were determined to improve the been nothing short of remarkable. communication and information technology infrastructure in the city,” Abdulrahman reflects. “To our astonishment, For him, technology, open data and innovation are not we did not have an honest and direct answer. That was my mere objectives but powerful tools driving socio- first moment of truth.” This realization prompted economic development and enhancing quality of life. Abdulrahman to embark on a quest for purpose. “We His insights into this dynamic field are encapsulated in were, like the mainstream, chasing technology his Co-authored work, ‘Cities in a Time of Emergencies: implementation with no apparent purpose, a north star, for Can Smart Cities Help?’ published jointly by IMD and our city in its own context,” he explains. Singapore University of Technology and Design. But what sets Abdulrahman apart is his commitment to Thus began his journey towards the concept of human- innovation and progress. His journey from the private centricity in smart, responsive, sustainable, and sector to the public realm reflects a deep-seated desire resilient cities. It’s about putting people at the heart of to effect positive change on a broader scale. technological advancements ensuring that technology Each city has its serves the needs of the citizens and enhances their As Abdulrahman continues to spearhead innovation at quality of life. own DNA, leading to Al-Madinah Region Development Authority, his vision the need for unique for inclusive growth and sustainable urbanization Navigating the Shift sustainability.“ “ serves as an encouragement for industries looking to solutions for thrive in an era defined by modernization and Abdulrahman’s perspective on technology and open resilience. data is clear—they are a means to an end, not the end improving quality of goal itself. “I view the role of technology and open data as life and ensuring Leading with Agility supporting means towards improving people’s quality of life and achieving socio-economic development objectives,” he With 22 years of private-sector experience across explains. However, he notes a stark contrast between various industries, Abdulrahman brings a unique rhetoric and reality. “Despite organizations and cities perspective to his leadership role in the public sector. generally claiming the same view, what we see in reality is Executing with agility is key. He emphasizes, “Despite different,” Abdulrahman observes. The mainstream, initial challenges, our organization now operates at a faster unfortunately, implements technology and exploits pace compared to others, despite limited resources.” One of open data as a destination. his significant achievements has been shifting the organization from a process-oriented to a result- Identifying the root cause, Abdulrahman points to the oriented mindset. He notes, “It’s been truly rewarding. supply-driven nature of technology adoption in cities.

He laments that this supply-driven behavior in the city is. Smart cities should focus on their outcomes cities led to technology-centered cities. To steer cities rather than their technological inputs. Highlighting the towards a more human-centered approach, multi-faceted nature of smart cities, Abdulrahman Abdulrahman outlines three key strategies. He suggests emphasizes that they transcend specific fields like that firstly, through a demand-driven strategy in technology or urban planning. Smart cities are not a technology adoption, each city has to define and one-man show. He asserts, “Each city has its own DNA, prioritize its challenges. He asserts that involving city leading to unique solutions for improving quality of life and residents and visitors in this exercise is crucial. ensuring sustainability.” Abdulrahman emphasizes, Secondly, building the Drawing from these insights, Abdulrahman advocates solutions around the users’ journeys which will include for collaboration among all stakeholders. “I strive to designing smart city use cases to address specific pain promote collaboration among local and national points of each persona. Thirdly, focus on measuring the government agencies, the private sector, technology outputs rather than the inputs. Cities should measure vendors, and most importantly, the people themselves,” he the outputs of their smart city initiatives in terms of states. Moreover, Abdulrahman is committed to improving their people’s quality of life, sustainability preserving the identity of each city amidst and resilience. Abdulrahman’s vision advocates for a technological advancements. He affirms that being a shift towards human-centric smart cities where smart city should not entail giving away people’s values technology serves as a tool to enhance the well-being or transforming into a mimicry of another culture. of citizens and foster sustainable development. Through his endeavors, Abdulrahman seeks to create smart cities that prioritize outcomes, celebrate Towards Sustainable Urbanization diversity and enhance the lives of their citizens while preserving their unique identities. Abdulrahman explores the intricacies of smart cities Embracing Uniqueness through his exploration of various urban landscapes in his recently co-authored book—Cities in a Time of Emergencies: Can Smart Cities Help? One of the key Abdulrahman’s extensive experience in managing P&L insights he gained while creating it is that there is no responsibilities across diverse markets has heightened internationally agreed-upon definition of what a smart his awareness of the importance of diversity. He has observed that each market has different dynamics and consumer behaviors. Doing business in the Middle East differs from Africa, and even within the same region, different countries have different business dynamics. This realization extends to the realm of sustainable, Abdulrahman resilient and smart cities where Abdulrahman encourages individuals emphasizes the uniqueness of each city. “Everything differs among cities including the geography, human to stay true to their behaviors, cultural beliefs, and so on,” he explains. principles, communicate Therefore, one-size-fits-all solutions don’t necessarily work. them effectively and impact.“ “ back them up with Drawing from his experience, Abdulrahman critiques the approach of national government agencies tangible outcomes to worldwide. He notes that they typically see cities’ challenges from the perspective of the capital city and make a meaningful design solutions based on that. This contradicts the basic concept that each city is unique. In his current role, Abdulrahman is applying this understanding to promote a more tailored approach to

city development. “I am promoting the idea of enabling organization, he encourages collaboration internally individual cities to prioritize their challenges, define their and externally. Collaborating with internal teams and problems and design and implement customized solutions external agencies on local, national and international accordingly,” he shares. By recognizing and embracing levels is essential. In addition to collaboration, Abdulrahman diversity, Abdulrahman seeks to drive meaningful Abdulrahman emphasizes the importance of open change that addresses the specific needs and contexts communication and transparency. Fostering open advocates for a of each city fostering sustainable and resilient urban communication and supporting transparency are environments. critical measures in an innovative culture. balanced approach that ensures robust Privacy, Security and Progress However, Abdulrahman acknowledges that collaboration and communication alone are not data privacy Abdulrahman accentuates the paramount importance sufficient. He notes that collaboration and open ““ measures while of data privacy and security in all his projects. Data communication would not alone generate innovative privacy and security are utterly critical. He affirms, outcomes without empowering leaders, giving them the harnessing the “Therefore, I strive for the projects I run to be a role model in freedom and resources to experiment and take risks is power of data for adhering to international and national regulations in this crucial. regard.” the greater good. Illustrating the impact of empowerment, Abdulrahman However, Abdulrahman stresses that prioritizing data highlights a successful project that stemmed from privacy should not impede responsible data utilization experimentation and risk-taking. “Experimenting and for sustainable development. “But that should not hinder taking risks led us to implement a city-wide smart street us from responsibly utilizing data for sustainable lighting using LoRa technology and LoRaWAN protocol,” he development purposes,” he explains. “We shall focus on the recalls. This project was considered one of the top five statistics generated by the available data to produce emerging technology projects in Saudi Arabia in 2023. valuable insights to support decision-making and better manage the city.” Furthermore, Abdulrahman’s organization’s innovative projects have garnered international recognition. To illustrate, Abdulrahman presents a scenario where Other projects won international awards in The data can be used effectively without compromising Netherlands, Russia, China, and South Korea. Through privacy. For instance, collecting live data around collaboration, empowerment and a commitment to electricity consumption by household and comparing it experimentation, Abdulrahman continues to drive with historical consumption of the same household and innovative initiatives that make a tangible impact others of similar demographics. Fetching back the locally and globally. generated insights to the same household to adjust consumption behavior does not require breaching any Making Cities Smarter private data of the residents themselves. Abdulrahman is a staunch advocate for a human- Abdulrahman advocates for a balanced approach that centered approach to the smart city agenda, diverging ensures robust data privacy measures while harnessing from the technology-centered mainstream. “I strongly the power of data for the greater good. “As much as we believe that cities should adopt a human-centered need to impose more rigorous measures to ensure people’s approach,” he asserts. With the spirit of collaboration data privacy and security,” he states, “we similarly need to and open communication, he is nationally and implement more useful use cases that improve their quality internationally active in changing the narrative. of life using the insights generated by the outcome of their data, not by their private data itself.” For Abdulrahman, actions speak louder than words. “Walking the talk, where I share and showcase actual Innovative Initiatives concepts and initiatives that were implemented on the ground, is essential in my communications,” he Abdulrahman’s approach to fostering innovation within emphasizes. At the end of the day, people believe what his organization is centered on collaboration and they see. Additionally, he leverages social media to empowerment. To foster this culture within the engage his audience in this cause.

Sharing basic concepts on social media with specific key Furthermore, Abdulrahman highlights the issue of messages is another way of engaging his audience. siloed management within cities. City officials often manage their cities with a silo mindset. Different Highlighting the significance of his advocacy, functionalities are managed separately with different Abdulrahman points out the substantial responsibility systems and applications. He proposes a solution to this cities hold in achieving Sustainable Development Goals challenge by promoting data interoperability. “I envision (SDGs). Sixty percent of the SDG targets set by the overcoming this challenge by streamlining the flow of data United Nations lie on the shoulders of cities. However, among different systems,” he explains. This will enable most plans and actions globally are taken on national managing the city as one grand system, facilitating levels. interoperability among different systems to work in a homogenous and synchronized manner. Abdulrahman stresses the urgency of addressing this challenge through SDG localization and effective use of By addressing these challenges through a demand- technology. Most targets of SDG No. 11 cannot be driven approach to technology adoption and promoting assessed due to inadequate data, while technological data interoperability, Abdulrahman aims to pave the tools are available to start effective monitoring. He way for smarter, more efficient, and more cohesive highlights, “My key message during my interventions at the cities. United Nations last year was that SDG localization and the wise usage of technology are critical solutions to this Staying True to Your Values challenge.” Abdulrahman offers advice to aspiring leaders and Tackling Tech Giants and Siloed Systems innovators, he advises “Hold strong to your values even if they are against the mainstream. Be consistent in communicating your values and aspirations.” Moreover, Abdulrahman elucidates two significant challenges Abdulrahman emphasizes the importance of delivering facing smart cities today. One of the most pressing challenges is the influence of giant technology results in alignment with those values. With no results companies. This influence led to the adoption of supply- on the ground, those values become meaningless. driven technology in cities, with no apparent cause or Abdulrahman encourages individuals to stay true to vision. To address this challenge, Abdulrahman their principles, communicate them effectively and advocates for a demand-driven approach. “We need to back them up with tangible outcomes to make a adopt a demand-driven approach to technology adoption,” meaningful impact. he emphasizes. City officials should prioritize the key challenges facing residents and involve all stakeholders including residents in ideating possible solutions.

CXO Leveraging Data and Analytics is the key to Business Growth s the CEO of Delek US, I've witnessed firsthand In addition to driving operational efficiency and data analytics trends and the transformative power of data and analytics enhancing customer experiences, data and analytics best practices. A in driving business growth. In today's digital also play a vital role in risk management and age, businesses are increasingly dependent on data- compliance. By continuously monitoring key Data and analytics have driven insights to make informed decisions, optimize performance indicators and regulatory requirements, become indispensable tools operations, and stay ahead of the competition. From we can identify potential risks and mitigate them for businesses seeking to refining processes to enhancing customer experiences, proactively. Whether it's ensuring compliance with drive growth and stay the role of data and analytics cannot be overstated. environmental regulations, managing credit risk, or competitive in today's digital safeguarding against cybersecurity threats, data-driven economy. From optimizing At Delek US, we recognize that data is not just a insights enable us to make informed decisions and operations to enhancing byproduct of business operations; it is a valuable asset minimize potential liabilities. customer experiences and that holds the potential to unlock new opportunities mitigating risks, the and drive innovation. Whether it's refining crude oil, Furthermore, data and analytics empower us to stay benefits of data-driven distributing petroleum products, or operating ahead of market trends and anticipate future decision-making are clear. convenience stores, every aspect of our business developments. By analyzing industry trends, By embracing a culture of generates vast amounts of data. Harnessing this data competitor activities, and macroeconomic indicators, data-driven innovation and and transforming it into actionable insights is key to our we can identify emerging opportunities and pivot our investing in talent and success. strategies accordingly. This agility is crucial in today's capabilities, businesses can rapidly evolving business landscape, where staying unlock new opportunities, drive One area where data and analytics have been ahead of the curve can mean the difference between innovation, and achieve particularly instrumental is in optimizing our supply success and failure. sustainable growth in the years to chain. By analyzing historical demand patterns, market come. However, harnessing the full potential of data and trends, and logistical factors, we can accurately analytics requires more than just technological forecast future demand for petroleum products. This capabilities; it also requires a culture of data-driven allows us to streamline our procurement processes, Ido Biger minimize inventory costs, and ensure timely delivery to decision-making. At Delek US, we foster a culture CEO our customers. Additionally, by leveraging real-time where data is valued as a strategic asset and where Delek US data from IoT devices installed in our transportation employees are empowered to leverage data in their fleet, we can optimize routes, reduce fuel consumption, day-to-day activities. From frontline operators to and improve overall efficiency. senior executives, everyone has access to the insights they need to make informed decisions and drive Moreover, data and analytics play a crucial role in business growth. enhancing the customer experience. By analyzing customer behavior, preferences, and feedback, we gain Additionally, investing in talent and capabilities is valuable insights into their needs and expectations. essential to realizing the full benefits of data and This enables us to personalize marketing campaigns, analytics. We provide ongoing training and develop targeted promotions, and optimize product development opportunities to our employees, offerings. For example, by analyzing transactional data equipping them with the skills and knowledge they from our convenience stores, we can identify popular need to harness the power of data effectively. products, optimize pricing strategies, and tailor Moreover, we collaborate with leading technology promotional offers to individual customers. partners and industry experts to stay at the forefront of 18 19 www.ciolook.com |March 2024 | www.ciolook.com | March 2024 |

Building a Data-Driven Culture Strategiesfor Successful Implementation n today's data-driven world, organizations that harness the power of data are better positioned to make informed I decisions, drive innovation, and achieve competitive advantage. However, successfully implementing a data-driven culture requires more than just technology; it requires a strategic approach that empowers employees, fosters collaboration, and promotes a mindset of continuous improvement. In this article, we'll explore practical strategies for building a data-driven culture within your organization. Leadership Buy-In and Support Successful implementation of a data-driven culture starts at the top. Leaders must champion the importance of data-driven decision-making and actively support initiatives aimed at building a data-driven culture. By setting the tone and leading by example, leaders create a sense of urgency and commitment throughout the organization. Clear Vision and Goals It's essential to have a clear vision and defined goals for your data-driven initiative. What are you trying to achieve with data? Whether it's improving operational efficiency, enhancing customer experience, or driving revenue growth, articulating clear objectives ensures alignment and focus across the organization. Cross-Functional Collaboration Building a data-driven culture requires collaboration across departments and teams. Break down silos and encourage cross- functional collaboration to leverage diverse perspectives and expertise. By involving stakeholders from different areas of the organization, you can ensure that data initiatives address the needs of all stakeholders and deliver maximum impact. Data Literacy Training Not everyone in your organization will be a data expert, but everyone should have a basic understanding of data concepts and how to interpret and use data effectively. Provide training and 20 21 www.ciolook.com |March 2024 | www.ciolook.com | March 2024 |

resources to improve data literacy among employees, iterate and optimize data-driven solutions. By fostering empowering them to ask the right questions, interpret a culture of continuous improvement, you can ensure data insights, and make data-driven decisions in their that data initiatives remain relevant, effective, and roles. aligned with evolving business needs. Accessibility and Transparency Change Management and Communication: Effective change management and communication are essential Make data accessible and transparent to all employees. for driving adoption and acceptance of data-driven Establish centralized data repositories, dashboards, practices. Clearly communicate the benefits of a data- and reporting tools that enable employees to access driven culture, address concerns, and provide ongoing relevant data easily. Foster a culture of transparency by support and guidance to employees as they adapt to sharing data insights, successes, and challenges across new ways of working. By involving employees in the the organization, promoting trust and accountability. change process and addressing their concerns proactively, you can minimize resistance and foster Data Governance and Quality Assurance buy-in. Establish robust data governance processes to ensure Empowering Citizen Data Scientists data accuracy, reliability, and security. Define data standards, protocols, and quality assurance measures Empower employees at all levels of the organization to to maintain data integrity throughout its lifecycle. By become citizen data scientists by providing them with upholding data governance best practices, you can access to self-service analytics tools, training, and instill confidence in the reliability and credibility of your support. Encourage employees to explore data, conduct data assets. analyses, and generate insights that drive business outcomes. By democratizing data analytics capabilities, you tap into the collective intelligence of your Continuous Learning and Improvement workforce and unlock new opportunities for innovation Embrace a mindset of continuous learning and and growth. improvement when it comes to data-driven initiatives. Encourage experimentation, iteration, and learning Long-Term Strategic Alignment from failures to drive innovation and optimize processes. Celebrate successes and milestones along Ensure that data-driven initiatives are aligned with the way, while also learning from setbacks and refining long-term strategic goals and objectives. Regularly strategies for future success. revisit and refine data strategy to ensure alignment with evolving business priorities and market dynamics. Incentivize Data-Driven Behavior By maintaining strategic alignment, you can ensure that data-driven initiatives continue to deliver value and Recognize and reward employees who demonstrate drive business success over the long term. data-driven behavior and contribute to the success of data initiatives. Incentives can take various forms, such Creating a Learning Organization as bonuses, promotions, or recognition programs, and should align with organizational goals and values. By Building a data-driven culture is not a one-time project; You can have data without information, incentivizing data-driven behavior, you reinforce the it's an ongoing journey that requires commitment, importance of data and motivate employees to actively collaboration, and continuous improvement. By but you cannot have information without data. participate in data initiatives. implementing the strategies outlined in this article, organizations can lay the foundation for a data-driven Feedback Loops and Iterative Processes culture that drives innovation, fosters collaboration, and ultimately, leads to better business outcomes. Implement feedback loops and iterative processes to Remember, building a data-driven culture is as much continuously refine and improve data-driven initiatives. about people as it is about technology, so prioritize Encourage employees to provide feedback on data empowering and engaging employees at every step of tools, processes, and insights, and use this feedback to the journey. 22 www.ciolook.com |March 2024 |

CXO The Story of Sonja Kohn n the evolving landscape of digital innovation and through social media sharing, to directing users to personalized solutions, Sonja Kohn emerges as a product purchase and delivering impactful messages I pivotal figure with a rich history of pioneering which result in change of behaviour. Achieving change contributions. Beginning her journey in the digital of behaviour like the long-term compliance with realm in 1999, Kohn founded FundsWorld in prescribed medicines, or the observing of dietary rules collaboration with Intesa, Italy's leading bank, leading to a healthy lifestyle is a result made possible by introducing a groundbreaking online platform BestFit’s unique synergy of science and technology. dedicated to mutual funds. This venture marked the onset of Kohn's significant impact on the digital and BestFit has even built a state-of-the art interface to financial sectors. Kohn's vision took a significant leap ChatGPT 4, paving the way for instant, hyper forward with her emphasis on personalized finance, personalized communication, powered by the where she patented proprietary technologies by 2002. algorithmic values and scores generated during the Discovery Journey. This focus on individualized financial services laid the groundwork for BestFit, a digital platform she founded But why BestFit? The answer is engagement, increasing in 2015, the ingenious fusion of behavioral science and touch points with clients which lead to customer loyalty advanced artificial intelligence. This remarkable and policy renewals. generative AI platform penetrates the veil of ordinary interactions, delving into the fundamental elements of The BestFit platform's completion rates range between personality through a cleverly unassuming set of an astonishing 83% and 97%, providing immediate call indirect questions. In just 2 - 3 entertaining minutes, to actions and client centric results. BestFit provides a BestFit uncovers the DNA of decision-making, personalized experience that reads like a one-on-one motivators, preferences and many more aspects of conversation, understanding each client's mind, and human behaviour. communicating with impactful hyper personalized messages. BestFit stands on the shoulders of giants. Over the years, its distinguished clients have deployed over 6 The opportunity at hand is rare and invaluable. BestFit million of these personality decoders, delivering an isn't merely a platform; it's a revolutionary leap in incomparable wealth of data. BestFit was twice understanding and engaging with the complex tapestry selected by Gartner Research as a Cool Vendor for of human behavior. Join us on this exciting venture and Insurtech. Once for commercial results and once for let's redefine the horizon of personalized health applications. BestFit’s insurance clientele communication. includes the Zurich Insurance Group, Wüstenrot, Allianz and Maccabi Health. The platform offers Conclusively, Sonja Kohn's journey from founding unrivaled flexibility to meet the unique objectives of FundsWorld to creating BestFit encapsulates her their corporate clients. Each question, each answer relentless pursuit of innovation. Her work exemplifies chosen produces an algorithmic value, enabling the transformative power of combining behavioral instantaneous and highly personalized communication. science with technology to resonate deeply with individuals. As BestFit continues to grow and impact BestFit’s discovery journey goes beyond the simple 'ask industries worldwide, it stands as a testament to the and respond'. BestFit offers a suite of built-in visionary leadership and innovative thinking that can functionalities that are as transformative as they are significantly transform the digital interaction and diverse. From email acquisition for client engagement, personalization landscape. 24 25 www.ciolook.com |March 2024 | www.ciolook.com | March 2024 |

The goal is to turn data into information, and information into insights.

Balancing Innovation with Responsibility Ethical Considerations inDataandAnalytics n the era of big data and advanced analytics, ethical considerations are paramount in ensuring that data-driven I innovations are deployed responsibly and ethically. This article explores the ethical challenges and considerations inherent in data and analytics practices, emphasizing the importance of balancing innovation with responsibility to safeguard individual rights, privacy, and societal well-being. Data Privacy and Confidentiality Protecting individual privacy and maintaining data confidentiality are essential ethical principles in data and analytics. Organizations must ensure that data collection, storage, and usage practices comply with privacy regulations and respect individuals' rights to control their personal information. Transparency and Accountability Transparency is crucial for building trust and accountability in data and analytics processes. Organizations should be transparent about their data practices, including how data is collected, processed, and used. They must also establish accountability mechanisms to hold stakeholders responsible for ethical breaches or misuse of data. Fairness and Bias Mitigation Ensuring fairness and mitigating bias in data and analytics algorithms is critical for preventing discrimination and promoting equity. Organizations must proactively identify and address biases in data sources, algorithms, and decision-making processes to ensure equitable outcomes for all individuals. Informed Consent and Data Ownership Respecting individuals' autonomy and rights to their data requires obtaining informed consent for data collection and usage. Organizations should clearly communicate the purposes of data collection and seek explicit consent from individuals before collecting or processing their personal information. Additionally, clarifying data 28 29 www.ciolook.com |March 2024 | www.ciolook.com | March 2024 |

ownership rights ensures that individuals retain control Promoting Diversity and Inclusion in Data Practices over their data. Diversity and inclusion are crucial in data and analytics. Data Security and Cybersecurity By promoting diversity in teams and considering diverse perspectives in data analysis, organizations can Safeguarding data against unauthorized access, ensure that their practices are fair, equitable, and breaches, and cyber threats is essential for protecting representative of all stakeholders. individuals' privacy and organizational integrity. Organizations must implement robust data security Ethical considerations in data and analytics are not measures, encryption protocols, and cybersecurity static; they evolve over time. Organizations should practices to prevent data breaches and unauthorized commit to ongoing reflection, learning, and access to sensitive information. improvement to stay ahead of ethical challenges and ensure that their practices remain ethical and Accountability in Algorithmic Decision-Making responsible. Algorithmic decision-making systems must be held Educating Stakeholders on Ethical Data Use accountable for their outcomes and impacts on individuals and society. Organizations should establish Educating employees, partners, and other stakeholders mechanisms for auditing, monitoring, and evaluating on ethical data use is essential for creating a culture of algorithmic processes to ensure transparency, fairness, ethical responsibility. Providing training and resources and accountability in decision-making. on ethical guidelines and best practices empowers stakeholders to make informed decisions about data Ethical Use of Predictive Analytics use. Seeking guidance from ethics experts and incorporating ethical considerations into decision- Predictive analytics tools have the potential to making processes strengthens organizations' generate valuable insights but also raise ethical commitment to ethical data practices. Consulting with concerns regarding privacy, consent, and potential ethicists, privacy advocates, and legal experts can help misuse of data. Organizations must use predictive organizations navigate complex ethical dilemmas. analytics responsibly, considering the ethical implications of their predictions and ensuring that they Collaborating with regulatory bodies and adhering to are used to benefit individuals and society. industry standards helps organizations stay compliant with ethical guidelines and regulations. By working Data Governance and Compliance closely with regulatory authorities and industry organizations, organizations can stay informed about Establishing robust data governance frameworks and emerging ethical standards and ensure compliance with compliance protocols helps ensure ethical data legal requirements. practices across the organization. Organizations should adhere to relevant regulations, standards, and industry Encouraging Ethical Leadership at All Levels guidelines governing data privacy, security, and ethical use, fostering a culture of ethical data stewardship. Ethical leadership sets the tone for ethical behavior throughout an organization. Encouraging ethical Building Trust through Honest Communication leadership at all levels, from top executives to frontline employees, reinforces a culture of integrity, Open and honest communication builds trust between accountability, and ethical decision-making. organizations and individuals. Being transparent about Highlighting ethical success stories and recognizing data practices and the reasons behind them fosters ethical role models within the organization reinforces trust and confidence in how data is handled. Giving the importance of ethical behavior and inspires others individuals control over their own data empowers them to follow suit. Celebrating ethical achievements and respects their autonomy. Organizations should encourages a culture of ethics and reinforces the provide options for individuals to access, update, or organization's commitment to responsible data delete their personal information as they see fit. practices. 30 www.ciolook.com |March 2024 |

Data are just summaries of thousands of stories-tell a few of those stories to help make the data meaningful.

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Top 10 Visionaries in Data & Analytics,2024

Top 10 Visionaries in Data & Analytics,2024

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