UK Grocery Retailer Insights

1. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 8th December 2013

2. Hythe – Wednesday 4th December • Key Customer Themes: • There Is Nothing Better Than Christmas: This slogan is visible on Christmas POS, security shrouds and overhead signs throughout the store. One side of one aisle is given over to Christmas products and supported with overhead signs and bus stops. • NEW There Is Nothing Better Than A Whiter Brighter Christmas: This is the theme highlighting household items, with 2 aisles dedicated to cleaning products supported with hanging signs, footprints, bus stops and overhead signs. • Ideal For Christmas: The seasonal aisle has 10 bays dedicated to Christmas related items with bus stops and shelf edge strips. Snow ploughs with the message, “Ideal for Christmas” promote offers at aisle ends. • Clubcard Boost: Bus stops around the store highlight this continued promotion. • Tesco Price Promise: Bus stops together with overhead signs at the checkouts promote the “Tesco Price Promise”. • Gift Cards: Available for various retailers and online stores and promoted with overhead signs at the checkouts. • General Feel: A very festive store with well stocked shelves. The butcher was dressed as a turkey! Key Deals: • Olay Face Creams: ½ price • Pampers Pull-ups: £5 • Pork Loin Joint: ½ price • Beef Joints: 1/3 off • Grated Pilgrim’s Choice Cheddar: ½ price • Starbucks Discovery Coffee: £1 • Andrews Toilet Tissue 9 Pack: 2 for £7.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

3. Sutton – Wednesday 4th December • Key Customer Themes: • NEW Discover Our Biggest Gift Shop George.com: This message is displayed in the clothing department. • Big Brand Toy Sale: Floor stacks in the first aisle together with 4 gondola ends are used to promote the toy sale. • ASDA Price Guarantee: The guarantee, “10% cheaper or we’ll give you the difference” is advertised at every checkout. • Christmas: 10 bays in the seasonal aisle are dedicated to Christmas confectionery, supported with overhead signs, bus stops, floor strips and barkers. A further 13 bays of accessories and gifts are seen on entry to the store. The central aisle has additional shippers and floor stacks. • Price Lock: The message, “Where prices go down and stay down” is displayed on overhead signs, shelf fins and tax discs. • Big Rollback: Rollback prices are highlighted with beanies around the store. • Saving You Money Everyday: This is the main message on the aisle end promotions. • General Feel: The store had many shippers and floor stacks together with large front of shop displays. Shelves were well stocked with plenty of staff on hand. Key Deals: • Christmas Trees: £20 & £25 • Roses / Heroes / Quality Street / Celebrations Tins: £5 • Selected Spirits: £15 • Pepsi Cola 2 Litre: £1 • Selected Chocolate Boxes: 3 for £10 • Selected Cleaning Products: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

4. Huddersfield – Wednesday 4th December • Key Customer Themes: • Christmas: The seasonal aisle has 20 bays dedicated to Christmas products supported with high signs and bus stops. Christmas chocolates are also displayed at the checkouts. • The Big One: This is the main message used on signs advertising various offers. • Big Christmas Bonus: The “Big Christmas Bonus” continues to be promoted with overhead signs at the checkouts reminding customers to collect their coupons. A large overhead sign has the message “Big Christmas Bonus – Don’t Forget To Collect Your Coupon Today!” • General Feel: A busy store with additional table displays, floor stacks and shippers. Shelves were well stocked and staff were on hand to assist customers. Key Deals: • Walkers French Fries / Monster Munch / Quavers 14 Pack: £2 • Ragu Bolognese Sauces: BOG2F • Coca Cola / Fanta / Sprite / Dr Pepper / Lilt 2 Litre: 3 for £3 • Andrex Toilet Tissue 9 Pack: £3 • Heinz Classic Soups: 5 for £3 • Famous Grouse Whisky: £13.95 • Schweppes Mixers 1Litre: £1 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

5. Leeds – Wednesday 4th December • Key Customer Themes: • NEW TU Clothing Sale: 25% off the TU clothing range is advertised in the car park and on entry to the store together with signs throughout the clothing department. • Christmas: 35 bays are dedicated to themed confectionery and gift sets, highlighted with overhead signs and bus stops. • Mobile by Sainsbury’s: The pay-as-you-go network is promoted at every checkout. • Brand Match: The slogan, ”The deals you get at Tesco and ASDA without going to Tesco and ASDA” is visible on signs in the car park and throughout the store. • Great Offers: Different offers including ½ price, £1 and 1/3 off are promoted throughout the store with this message. • General Feel: A clean, tidy and spacious store with plenty of staff on hand to assist customers. Key Deals: • Cravendale Milk 2 Litre: 2 for £3 • Sainsbury’s Iced Rich Fruit Cake: £9.00 • Selected Meat / Fish / Poultry: 3 for £10 • Wine / Sparkling Wine / Fortified Wine / Champagne: Save 25% when you buy 3 or more • Pepsi / Diet Pepsi / Pepsi Max 8 x 330ml: £2 • Quality Street / Heroes / Celebrations Tubs: £4.50 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

6. Local Wimbledon – Wednesday 4th December • Key Customer Themes: • Christmas: 2 bays close to the checkouts support Christmas themed confectionery, gifts, accessories and cards with additional shippers containing confectionery placed around the store. • Great Offers: This is the main message used to highlight offers throughout the store. • General Feel: Spacious on entry, this is a clean and tidy store. Promotional areas and shippers were well stocked and staff were available to assist customers. Key Deals: • Maltesers / M&M’s / Minstrels Pouches: £1 • Doritos: ½ price • Fanta / Dr Pepper / Sprite 2 Litres: £1 • Christmas Card Packs: Save 1/3 • Meal Deal Lunch: £3 • Wines / Sparkling Wine / Fortified Wine / Champagne: Save 15% when you buy 3 or more info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

7. Colchester – Wednesday 4th December • Key Customer Themes: • There’s Nothing Better Than Christmas: This slogan is visible around the store on security shrouds, shelf fins and overhead signs. • Clubcard Boost: The promotion, “Making Your Clubcard Go Further” is advertised with overhead signs throughout the store. • General Feel: The store was almost empty at the time of the visit. Shelves were well stocked and the store was clean and tidy. Key Deals: • Cadbury’s Chocolate Pouches: £1 • Doritos: ½ price • Twinings Tea Bags: £2 • Coca Cola 2 Litre: 2 for £2 • Belvita Breakfast Bars: ½ price • John West Tuna 4 Tins: £4 • Penguin Chocolate Biscuits: £1 • Selected Wines: ½ price • Mr Kipling Mince Pies 6 Pack: BOGOF info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

8. Colchester – Wednesday 4th December • Key Customer Themes: • Christmas: The seasonal aisle has 12 bays dedicated to Christmas related items all highlighted with header boards and shelf fins. Heston’s Christmas chocolates, puddings and pies are on display as you enter the store, all with 25% off. • My Waitrose Loyalty Card: The message “You Pay 10% Less On 100’s Of Products” is advertised on wobblers, bus stops and barkers throughout the store. • Brand Price Match: Green barkers, bus stops and large hanging signs state that Tesco’s prices are matched on branded groceries, excluding promotions. • 1000’s Of Ways To Great Value: Signs highlight various offers throughout the store. • Offers: Numerous offers sited at aisle ends and supported by header boards and shelf barkers promoting the individual offers including ½ price, 1/3 off and BOGOF. • General Feel: The store was relatively busy at the time of visit and looked very festive with lots of decorations and the checkouts looked as though they had been wrapped in Christmas wrapping paper. Key Deals: • Cadbury’s Chocolate Fingers: BOGOF • Penn State Pretzels: BOGOF • Fairy Liquid: 2 for £2 • Mr Muscle 5 In 1 Spray: ½ price • Carr’s Water Biscuits: 2 for £1.50 • Doritos & Dip: 2 for £3 • Selected Wines: 1/3 off info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

9. Colchester – Wednesday 4th December • Key Customer Themes: • Sparkling Offers: Header boards and shelf barkers highlight various offers around the food hall. • Christmas: Food to order for Christmas and New Year is promoted in store by standees, overhead signs and brochures at the checkouts. • Dine In For 2: 2 mains, a side and a dessert for £10 is promoted throughout the store with standees and snow ploughs. • Perfect For Christmas: This slogan is featured on all Christmas related POS, supported by FSDUs, shelf barkers, shelf edge strips and header boards. • General Feel: The store was busy at the time of visit. Some shelves and aisles were poorly stocked. An ‘electronic poster’ in the window displayed various messages and images. Key Deals: • Dine In For Two: £10 • Coca Cola 2 Litre: 2 for £3 • Selected Fruit, Veg & Salad: 2 for £4 • Party Food: 3 for 2 • Louis Chaurey Champagne: ½ price • Various Pre-packed Meat: 3 for £10 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

10. Mersea – Wednesday 4th December • Key Customer Themes: • Christmas: Christmas POS is sited around the store together with bunting and overhead signs. Christmas products are located at aisle ends, in FSDU’s and floor stacks. • Good With Food / A Great Deal Locally: These slogans are used on dump bins and end of aisle header boards to highlight offers in store. • Sourced Locally Is Miles Better: Overhead signs and tax discs promote products that have travelled fewer miles to store. • How Did We Do?: An ‘A’ board outside the store together with posters inside advertise the 2 minute survey handed to customers at the checkout. • Saver Stamps: Saver stamps are available when your shop is over £5 and enable you to save 80% on cookery books. This offer is highlighted with FSDU’s, tax discs, hanging signs and posters. • General Feel: The store was bereft of customers but staff were filling shelves in all aisles. There wasn’t as much Christmas POS as in other stores. Key Deals: • Pringles: BOGOF • Coca Cola Cans 6 Pack: BOGOF • Pampers Carry Pack Nappies: 2 for £10 • Andrex Toilet Tissue 9 Pack: £3.50 • Tyrells Crisps: ½ price • Fairy Washing Up Liquid: 2 for £2 • Persil Washing Powder: £4 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

11. Walton-on-Thames – Wednesday 4th December • Key Customer Themes: • Christmas Altogether At ALDI: This is the main theme within ALDI supported by window and overhead signs and dump bins. • Christmas All Wrapped Up: This slogan is featured on overhead signs highlighting Christmas related items. • Spend A Little Live A Lot: This is the main slogan used throughout the store. • ALDI Super 6: 6 vegetables available at 49p each and located on an aisle end supported with a header board. • General Feel: The store was laid out in a straightforward manner with wire dump bins and floor stacks used for the main displays. Key Deals: • Selected Vegetables: 49p • Selected Meats: £1.99 • Premium Christmas Basket: £6.99 • Two-way Radio: £24.99 • Lip Balm 3 Pack: 99p • Ski-wear: Various offers info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

12. Huddersfield – Wednesday 4th December • Key Customer Themes: • Christmas: 7 bays are dedicated to Christmas products with Christmas confectionery, gifts and wrapping paper also displayed in the central aisle with additional floor stacks. • Get In The Christmas Spirit: This slogan is seen on entry to the store. • General Feel: The store has a number of low hanging overhead signs highlighting various offers throughout the store. A number of floor stacks are sited around the store, especially close to the checkouts. Window posters also advertise offers and shelf space had been given over to additional floor stacks. Staff were on hand to assist customers. Key Deals: • Luxury Mince Pies 6 Pack: £1.69 • Pringles: £1.24 • Nescafe Original Coffee: £5.00 • Pepsi Cola 24 Pack: £6 • Floralys Toilet Tissue 24 Pack: £5.29 • Cushelle Toilet Tissue 24 Pack: £6.99 • Armilar 10 Year Old Tawny Port: £9.99 • Chaumet Sparkling Perry: £1.29 info@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog

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