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IAB Conecta 2013: Driving Innovation and Education in Marketing Events

Learn about our self-sustained educational project at IAB Conecta 2013, a valuable marcomm event that delivers a balanced audience experience to 1,700 pax. Discover our innovative approach, revenue model, and the recipe for success in this dynamic program. Join us to network, access top-notch content, and excel in marketing education.

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IAB Conecta 2013: Driving Innovation and Education in Marketing Events

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  1. Self sustained, valuable projects

  2. Marketing Events Educational Project Marcomm

  3. Education Events Educational Program INNOVATION DAYS IAB CONECTA 2013 PREMIOS IAB CONECTA 2013 Metrics Video Online Display Mobile 200 pax 400 pax 1’700 pax

  4. Our revenue model Operation Costs Profit Contribution

  5. Our recipe for success * Make networking relevant * Content is king * Balanced audience: Marketers, Agencies, Media People who considered IAB Conecta as an opportunity for new business relations:

  6. Marketing Educational Program Events Marcomm Open Courses PROFESSIONAL TRAINING ACADEMY Corporate Courses Educational Programs Educational Project - POSTGRADUATE - UNDERGRADUATE - TEACHER’S PROGRAM - UNIVERSITY OUTREACH - TEXT “BOOK” - BASED ON PG PROGS - MONTHLY - BASED ON PG PROGS - GROWING!

  7. Training and education

  8. In short... • Sponsors pay the bill, tickets give you profit • Sell, don’t exchange. Exchanges don’t pay the bills. • Networking + Content + Balanced audience • Education & Training: An amazing challenge!

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