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Doing Research In Online Communities

Join Richard Adler on April 26 from 4:00-5:00 PM for an insightful session on measuring online community engagement. We'll explore essential metrics such as page views, sessions, unique visitors, and the key indicators of "stickiness." Discover how to gauge participation through active forums, messages, and chat sessions. Learn about effective member feedback tools including polls, surveys, and online focus groups, focusing on community satisfaction and ideas for new features. Enhance your understanding of participant profiles and e-commerce activity within digital spaces.

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Doing Research In Online Communities

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  1. Doing Research In Online Communities Richard Adler Digital Places (radler@digiplaces.com) “If We Build It, Will They Will Come?” Monday, April 26, 4:00-5:00 pm

  2. Basic Metrics • Hits • Page views • Sessions (total visitors) • Unique visitors (reach)

  3. Metrics for “Stickiness” • Sessions/visitor/month • Average session length/visitor

  4. Metrics of Participation • Number of active forums • Number of messages posted • Chat sessions (number, length) • Number of registered members • Most active participants • Sales

  5. Feedback on Content • Most popular topics • Most popular threads • Requests for new topics

  6. Tools for Member Feedback • Online polls • E-mail surveys • Online focus groups • Forum for comments & suggestions

  7. Types of Member Feedback • Satisfaction • Sense of belonging • Favorite features • Problems and frustrations • Ideas for new features

  8. Profiles of Participants • Demographics • Interests • Community participation • E-commerce activity

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