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Doing Research In Online Communities

Doing Research In Online Communities. Richard Adler Digital Places (radler@digiplaces.com) “If We Build It, Will They Will Come?” Monday, April 26, 4:00-5:00 pm. Basic Metrics. Hits Page views Sessions (total visitors) Unique visitors (reach). Metrics for “Stickiness”.

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Doing Research In Online Communities

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  1. Doing Research In Online Communities Richard Adler Digital Places (radler@digiplaces.com) “If We Build It, Will They Will Come?” Monday, April 26, 4:00-5:00 pm

  2. Basic Metrics • Hits • Page views • Sessions (total visitors) • Unique visitors (reach)

  3. Metrics for “Stickiness” • Sessions/visitor/month • Average session length/visitor

  4. Metrics of Participation • Number of active forums • Number of messages posted • Chat sessions (number, length) • Number of registered members • Most active participants • Sales

  5. Feedback on Content • Most popular topics • Most popular threads • Requests for new topics

  6. Tools for Member Feedback • Online polls • E-mail surveys • Online focus groups • Forum for comments & suggestions

  7. Types of Member Feedback • Satisfaction • Sense of belonging • Favorite features • Problems and frustrations • Ideas for new features

  8. Profiles of Participants • Demographics • Interests • Community participation • E-commerce activity

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