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Using pre-competitive industry collaboration to solve shared problems

This presentation by Sarah Lugaric at the 2011 SCAA Symposium explores the power of pre-competitive industry collaboration to tackle common challenges. Highlighting insights from Michael Porter and Mark Kramer, it addresses key barriers such as competition, perceived responsibilities, customer priorities, and differences in business models. Successful collaboration hinges on a clear, shared vision, actionable influencers, open processes, and relevant success metrics. Join us to discover how these principles can transform industry standards and foster meaningful partnerships for mutual benefit.

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Using pre-competitive industry collaboration to solve shared problems

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  1. Using pre-competitive industry collaboration to solve shared problems Sarah Lugaric, Seven Streams Group April 28, 2011 SCAA Symposium Houston, TX

  2. “Shared value creation will involve new and heightened forms of collaboration … Major competitors may need to work together on precompetitive framework conditions, something that has not been common in reputation-driven CSR initiatives.”- Michael Porter & Mark Kramer Jan-Feb 2011

  3. US Dairy Industry Who’s doing it? Global Apparel Industry

  4. Barrier #1: We’re competitors

  5. Barrier #2: “It’s not my job”

  6. Barrier #3: “It’s not important to the customer” “Hey, honey? Thanks for not cheating on me today. You’re the best!”

  7. “I’ve always thought all businessmen were greaseballs… and I still do.” Barrier #4: “We’re too different”

  8. 4 Barriers 1. “We’re competitors” • 2. “It’s notmy job” • 3. “It’s not importantto the customer” • 4. “We’re too different”

  9. Success Factors • Clear, shared vision that creates value for everyone • Often initiated by a few key influencers - large and small – plus trusted, neutral party • Open, transparent processes • Clear metrics for success, tracking of progress, and structure for accountability

  10. Is it time for Coffeeball 2.0?

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