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What is 21 st Century Marketing?

21 st Century Marketing JINNEH t. Dyson, ms executive Director nami oKLAHOMA Charles L. Taylor, BA Family and Peer Coordinator NAMI OKlahoma. What is 21 st Century Marketing?. Its embracing the past….and bringing in the new

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What is 21 st Century Marketing?

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  1. 21st Century MarketingJINNEH t. Dyson, ms executive DirectornamioKLAHOMA Charles L. Taylor, BA Family and Peer Coordinator NAMI OKlahoma

  2. What is 21st Century Marketing? • Its embracing the past….and bringing in the new • Conventional forms of marketing are used in conjunction with some of the newer marketing and social trends • It’s a collaborative and integrative way of establishing relationships across generational, cultural, community, racial, and ethnic lines

  3. 21st Century Marketing cont…. • 21st century marketing is the means of connecting and sharing information with other individuals and groups who share common interest in goals • It is the new movement!

  4. Why Should We Use It ???? • Organizations use these networks for marketing, sales, public relations, and, program advertising, customer service, and etc. • It offers platforms for organizations to reach out to potential customers beyond our immediate communities • Tap into unfamiliar territories • Understand how others perceive you • Unrestricted • Marketing Research Survey Project • Diversify your organization---we can reach far more communities through social networking, than we can by using conventional marketing techniques

  5. Social Marketing Can…. • GROW NAMI! • Expand Our Programs! • Recruit More Volunteers! • Do More With Limited Resources • Build and Leverage Partnerships • Fulfill Our Mission!

  6. SOCIAL MARKETING IS ALL ABOUT RELATIONSHIP BUILDING AND CAPACITY EXPANSION!!!!

  7. Social networking sites are designed to connect “like-minded” individuals by using interactive and innovative tools i.e. discussion forums, blogs, and private or public messages.

  8. Historically, word of mouth has been the biggest and most effective advertising tool…now individuals are hitting the web for advice and direction on where to go for mental health programs and services Social networking does not replace traditional marketing forms, just enhances their potential

  9. For Example….

  10. In Addition…. • Increase awareness about your organization • users and “friends” can be directed to your organization directly from the site you are using to learn more about your cause, and even join! • Establish coalitions and partnerships with other entities and agencies in your areas • Solidify your brand • Great for mobilizing people to take quick action!

  11. cont…. • Also most importantly…it can generate revenue • Fundraising events can be coordinated and launched directly from your site • Walk • Create PayPal accounts---donate directly to your organization • EBAY • Craigslist

  12. Are you wearing the latest fashion? GET YOURS TODAY!

  13. SO WHO’S USING IT…..

  14. EVERYBODY!!!

  15. “Social media isn’t just about big networks, it’s about brands having conversations” -Lloyd Salmons Internet Advertising Bureau Social Media Council

  16. With the declining economy, significant financial cuts, and more need to diversify funding streams---nonprofit organizations are utilizing social marketing tactics in large numbers • Although, we (nonprofit organizations) are coming at the tail-end of this rapidly growing movement, research has shown that social networking for the nonprofit sector has rendered great success

  17. More About Social Marketing • Social networking/marketing is rapidly becoming the most preferred marketing tool! • Organizations who have embraced and adopted social marketing have had unprecedented success (Skul, 2009). • Blogs and social networks make up the emerging social web • Newspaper articles, evening news television shows, radio broadcasts, forums, trainings, books/literature

  18. 3 Aspects of Social Marketing • Creates buzz of news worthy events through videos, tweets, or blog entries which attracts attention • Builds brand…can help NAMI become a household name • It’s conversational • not fully controlled by the organization • it allows for user participation and dialogue

  19. What’s the Buzz? • Social marketing is popular---it is the “in” thing to do as it is an effective way of getting out vital information, as well as getting vital information about what your stakeholders want • I believe that it is the epitome of collective wisdom

  20. More ++++ • Social networking/marketing is inexpensive • easy and affordable---unlike conventional marketing methods, social marketing does not involve a huge marketing team, or a prohibitive budget. • Emphasis Relationship Building • User Friendly • With a few clicks of a button---you can create a new and invigorating marketing campaign

  21. Downside of Social Marketing • Can be time consuming • It can take up considerable amounts of time, as well as staff resources • One site vs. Multiple sites or Staff vs. Volunteer • Open to interpretation

  22. WHAT ARE SOME SITES?????

  23. What is Facebook????

  24. The networking powerhouse claims over 60% of the market • Average user 18-34, however baby boomers and senior citizens are jumping on the social networking bandwagon • Facebook can be accessed from any electronic devise that has internet

  25. Are you Linked In??? • LinkedIn is an interconnected network of experienced professionals from around the world. • 48 million members in over 200 countries and territories around the globe.

  26. So how does it work??? • When you join, you create a profile that summarizes your experiences and accomplishments • You can form committed, trusting networks by linking with other professionals • Your network consists of your connections, your connections’ connections, and the people they know Which equates too……..

  27. &

  28. The New Way to Network LinkedIn truly affirms the notion that we are all separated by six degrees. This networking site links you to other qualified experts and professionals.

  29. Through the Network • Manage information related to your profession • Meet potential customers, service providers, and subject experts • Create and collaborate on projects • Gain new insight • Share stories Most importantly….grow NAMI!

  30. Tweet, Tweet…Twitter • Twitter is relatively simple, and is similar to instant messaging (IM)---however, it differs from IM because it has its own protocols and etiquette • People use acronyms to shorten common expressions • 140 characters are granted for you to speak your mind or share some news about a hot topic or a current/upcoming event

  31. Twitter cont…. You must know the lingo…. • LOL---Laughing out loud • BTW---By the way • IMHO---In my humble opinion • TMI---Too much information • F2F or FTF---Face to face • LMK---Let me know • TTFN---TA ta for now • DM---Direct Message

  32. We Use Twitter • MIAW • Legislative Updates • Upcoming programs, trainings, and workshops • Discuss Hot Topics and other current events

  33. Excuse me…you are in MYSPACE!

  34. Excuse me…you are in MYSPACE! • In 2006, MySpace was rated as the 10th most visited website. • Popular---appeals to diverse groups of people across the lifespan---highly saturated with the youth culture.

  35. Can You…Tube It!

  36. .com • Upload videos to broadcast whatever you want! • It creates a platform to educate the public • It’s a free • Great way to do a PSA and to promote the NAMIWALK!

  37. NAMI Ohio PSA

  38. NAMI Georgia PSA

  39. SurveyMonkey.com

  40. SurveyMonkey.com • Free online survey making instrument • User friendly • Can develop and design a survey tailored specifically to the needs of your organization • Saves paper---as people can respond and submit the survey online • Great for affiliate and program suggestions, ideas, and concerns

  41. Pathways To Recovery Radio Show “Where Recoveryis a Reality!” Tuesday Mornings 9-10:30 a.m. With Host Donna Woods Bauer and Co-Host Philip Bauer and Curlonda Simms Co-sponsored by

  42. Television • Contact your local cable company to earn free spots on morning new shows, and community spotlights • Grading the states • Pathways to Recovery • NAMI WALK In exchange for free “air time”----we include them as sponsors on our printed material, brochures, and etc. True---Marketing Exchange!

  43. KEY POINTS….. • Know your strengths, weaknesses, opportunities, and your threats • Are you reaching the right communities and cultures? • Are you achieving your goal? • What can you do differently? • Know who you are as an organization • Is your organization, reflective of the community you serve

  44. Key Points cont…. Before you start…. • Clearly define your purpose • What is your goal? • Why are you here? • How will you achieve your goal? • How do you know when you have achieved your goal? • How will you evaluate success?

  45. SINCE NAMI IS THE “BEST KEPT SECRET,” TAKE ADVANTAGE OF 21st CENTURY MARKETING TO BREAK ALL THE RULES SO EVERYONE WILL KNOW!

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