Ways to be Successful at Outbound Telemarketing

1. Ways to be Successful at Outbound Telemarketing Outbound telemarketing is considered to be one of the most effective strategies that busi- nesses can use to grow their brands. It is about creation of opportunities. Telemarketing can also be used for market research purposes and the data can be employed for other marketing techniques too. If handled in the right manner, it can bring the desired results without having to spend an excessive amount. Outbound telemarketing is not as hard as it seems to be; however, it is important to hire a reliable agency for the same. By hiring a reputed telemarketing agency, businesses can save time as well as money. Good agencies have a team of experienced telemarketers who can devise the best strategy for growing their client’s business. They have the required industry knowledge and the expertise to implement the strategies in the best possible manner. Whether you want to conduct it in-house or you want to hire a telemarketing agency, here are a few ways to become successful at telemarketing: Make sure that you have a plan before you start any campaign. It is necessary that you know why you you want to invest in telemarketing. This will help you strategise better. A well-written script is also important. This script needs to be created once you have final- ised the objective for the telemarketing campaign. The main purpose of the script is to guide the telemarketers in how to conduct the call and what to say. The script doesn’t have to be followed as written. Telemarketers can make changes to the script while talking to the prospects, as required. Telemarketers working for your company should be experienced. This is especially re- quired when you are running a B2B telemarketing campaign. If they don’t know how to handle the gatekeepers then it will become difficult to get round them. Ending a telemarketing call politely is very important. Whether or not the prospect has said a yes, it is necessary to end the call nicely in order to leave a good impression of the com- pany. First impressions last and according to the experts, you are as good as your last call, so politeness is the key to success. Another effective way to succeed at telemarketing is to always take action on the calls made. For instance, if the telemarketer has promised the prospect to send some marketing materials, then he/she should make sure it is sent on time. Ideally, it should be sent there and then. It is not a good thing to waste the prospect’s time because undelivered promises will ruin the company’s reputation. Call monitoring and feedback is equally important because only then telemarketing efforts can work. The telemarketer team should be monitored on a regular basis for their perfor- mance in dealing with customers, their sales pitch and how they describe the products and services. Another effective method is to follow up on calls because it is not necessary that the cus- tomer will make a purchase decision during the first call.