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What distillers need

What distillers need. What trends do distillers face? How can distillers add value and make a difference? How does iStill help distillers make that difference?. Trends distillers face. Political: Distilled beverages are considered a threat to public health …

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What distillers need

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  1. Whatdistillersneed What trends do distillers face? How can distillers add value and make a difference? How does iStill help distillers make that difference?

  2. Trends distillers face Political: • Distilled beverages are considered a threat to public health … • But distilled beverages are also a cash cow for tax revenue • Trend 1: Scare Politics & Ever higher taxation Economical: • Markets shrink • Competition intensifies • Trend 2: Customers spend less on distilled beverages

  3. Trends distillers face Social: • From commodities to image defining luxury products • Nowadays you do not buy a drink, you share a customer experience! • Trend 3: Consumers spend more on special products Technological: • Distilling: from artisan craft to science • Instant information => faster innovation => new technologies • Trend 4: Better and cheaper technologies available

  4. Trends distillers face Legal: • Home brewing and wine making allowed … home distilling sometimes • Establishing professional distilleries becomes easier (less paper work) • Trend 5: More liberal attitude towards distilling Environmental: • “Think green”, “buy local”, “produce kosher” • “Van korrel tot borrel” => focus on in house production • Trend 6: Consumers want products that are honest & sincere

  5. making a difference • Produce in house • Make special products • Use state of the art technology • Target local and regional consumers • Stay connected to your client database • Sell them an experience rather than just a product

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