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Navigating Trends and Challenges in Distilling: A Roadmap for Success

Distillers today face numerous challenges, including political pressures, economic competition, shifting consumer behavior, and technological advancements. High taxes on distilled beverages and rising competition force distillers to adapt. Customers now prioritize experiential luxury and special products over routine purchases, pushing distillers to innovate. Additionally, the trend towards local, honest, and sustainable production is gaining momentum. iStill offers cutting-edge solutions that enable distillers to streamline operations, enhance product quality, and ultimately create meaningful customer experiences.

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Navigating Trends and Challenges in Distilling: A Roadmap for Success

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Presentation Transcript

  1. Whatdistillersneed What trends do distillers face? How can distillers add value and make a difference? How does iStill help distillers make that difference?

  2. Trends distillers face Political: • Distilled beverages are considered a threat to public health … • But distilled beverages are also a cash cow for tax revenue • Trend 1: Scare Politics & Ever higher taxation Economical: • Markets shrink • Competition intensifies • Trend 2: Customers spend less on distilled beverages

  3. Trends distillers face Social: • From commodities to image defining luxury products • Nowadays you do not buy a drink, you share a customer experience! • Trend 3: Consumers spend more on special products Technological: • Distilling: from artisan craft to science • Instant information => faster innovation => new technologies • Trend 4: Better and cheaper technologies available

  4. Trends distillers face Legal: • Home brewing and wine making allowed … home distilling sometimes • Establishing professional distilleries becomes easier (less paper work) • Trend 5: More liberal attitude towards distilling Environmental: • “Think green”, “buy local”, “produce kosher” • “Van korrel tot borrel” => focus on in house production • Trend 6: Consumers want products that are honest & sincere

  5. making a difference • Produce in house • Make special products • Use state of the art technology • Target local and regional consumers • Stay connected to your client database • Sell them an experience rather than just a product

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