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AMR Corporation
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Strategic Recommendations for . AMR Corporation. Group 3. Current Conditions of AMR Corporation . Principal Subsidiaries American Airlines AMR Eagle Operating Conditions Net Loss AMR’s Efforts. Current Conditions of AMR Corporation. Key Competitors: Delta Airlines
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AMR Corporation
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Strategic Recommendations for AMR Corporation Group 3
Current Conditions of AMR Corporation • Principal Subsidiaries • American Airlines • AMR Eagle • Operating Conditions • Net Loss • AMR’s Efforts
Current Conditions ofAMR Corporation • Key Competitors: Delta Airlines Continental Airlines U.S. Airways United Airlines • Alliances • International Travel
Future Strategic Direction: Going Green • Energy Plus • Electronic Tickets • Fuel Smart • Boeing 737-800
Future Strategic Direction: Customer Service • Liability limitations • Increase in Internet access • Customer satisfaction
Future Strategic Direction: Balance between customer service & financial responsibility • Meal options • Checked bags for international flights
Future Strategic Direction:AMR Corporation • Going Green • Customer Service • Diversity • oneworld