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AMR Corporation

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AMR Corporation

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AMR Corporation

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  1. Strategic Recommendations for AMR Corporation Group 3

  2. Current Conditions of AMR Corporation • Principal Subsidiaries • American Airlines • AMR Eagle • Operating Conditions • Net Loss • AMR’s Efforts

  3. Current Conditions ofAMR Corporation • Key Competitors: Delta Airlines Continental Airlines U.S. Airways United Airlines • Alliances • International Travel

  4. Future Strategic Direction: Going Green • Energy Plus • Electronic Tickets • Fuel Smart • Boeing 737-800

  5. Future Strategic Direction: Customer Service • Liability limitations • Increase in Internet access • Customer satisfaction

  6. Future Strategic Direction: Balance between customer service & financial responsibility • Meal options • Checked bags for international flights

  7. Future Strategic Direction:AMR Corporation • Going Green • Customer Service • Diversity • oneworld