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Finnish Standards Association SFS

Finnish Standards Association SFS. PR Roundtable 6.-7. 9. 2012 -Welcome by SFS. SFS Mission. ”WHY DO WE EXIST, WHAT IS THE MISSION OF SFS?”

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Finnish Standards Association SFS

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  1. FinnishStandards Association SFS PR Roundtable 6.-7. 9. 2012 -Welcomeby SFS

  2. SFS Mission • ”WHY DO WE EXIST, WHAT IS THE MISSION OF SFS?” • SFS enhances theprerequisities for a wellfunctioning and competitivesociety, business and commercebyofferingcompanies and otherstakeholders the possibility to participate in and have an influence on national and international standardization. • SFS promotesstandardization and itsbenefits.

  3. SFS Vision • ”WHEN HAS SFS SUCCEEDED IN FULLFILLING ITS MISSION?” • Finland has an efficient and dynamicstandardizationsystem • Allessentialstakeholderstakepart in standardization and benefitfromstandards • Finland participatesactively in European and International Standardization • SFS acts as an influential forum for technicalco-operation in it’sfields of responsibility.

  4. Main activities of SFS • FinnishStandards Association SFS: • is a member of CEN and ISO • co-ordinatesstandardization in Finland • produces SFS standards • approvesallSFS-standards • sells and markets SFS and foreignstandards • maintainsdatabases of standards • maintainsownlibrary • publishes SFS-tiedotus magazine • provides general information on standards and standardization

  5. Members – SFS is an association of associations • FinnishElectrotechnicalStandards Association • FinnishOil and Gas Federation • The FinnishPlasticsIndustries Federation • FinnishForestIndustries Federation • General Industry Federation • Standardization Association of Process Industry • Standards Association of Textile and Clothing Industry • TechnologyIndustries of Finland • The University of Helsinki • Ministries (11) • Association of FinnishCivilEngineers • Building Information Institute • Chemical Industry Federation of Finland • Confederation of Finnish Construction Industries RT • Confederation of FinnishIndustries, EK • Federation of Finnish Financial Services • The Finnish Association of GraduateEngineers TEK • FinnishSociety for Quality • FinnishElectrotechnicalStandards Association • FinnishOil and Gas Federation PSK Standardisointi Rakennustietosäätiö RTS

  6. Privateassociations: Chemical Industry Fed. of Finland FinnishAssn of Construction ProductIndustries FinnishForestIndustriesFed. The FinnishPlasticsIndustriesFed. FinnishElectrotech. Standards Association SESKO General Industry Federation FinnishOil and Gas Federation Mechanical Engineering and Metals Industry Standardization in Finland StandardsAssn of Textile and Clothing Industry (SFS) Governmental bodies: Finnish Communications Regulatory Authority FICORA MTT/Agrifood Research Finland (Vakola) Finnish Environmental Agency Finnish National Road Administration Standards-writing bodies

  7. PR & Communication on Standardization • Basicallyit is easy …

  8. PR & Communication on Standardization • Basicallyit is easy … BUT • In practiseit is difficult !

  9. PR & Communication on Standardization • Wehave a ”Communicationproblem”: • limitedresourcesavailable • broadrange of topics to cover • dullreputation • standardization is onlynotedwhensomethingdoesnotwork!? • vs. targetgroupexpectations: ”What’s in this for me?”

  10. Dealingwith the ”Communicationproblem” • Communication is important –> directlinks to Strategy & Goals • Limited resources -> prioritizedtargetgroups • Industry decisionmakers • publicsectordecisionmakers • Limited resources -> keymessages to targetgroups • consistency • benefits • Thinktwice -> Thinkfourtimes!! • what • to whom • why • how

  11. PR Roundtable 6.-7.9.2012 • PR Roundtableoffers a goodway to findsolutions and bestpractises to dealwithCommunication and PR! • I wishyousuccesful and productivetwodays in Helsinki!

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