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Beverly Lenihan,CBC,CFRE Jim McBride,CBC

Join Beverly Lenihan and Jim McBride in a session focused on entrepreneurial marketing strategies for nonprofits facing decreased revenue due to reduced government spending, foundation resources, and corporate giving. Learn to brainstorm innovative ideas with your board, staff, and clients, and explore creative case studies from successful organizations like the American Red Cross and Heifer International. This workshop will provide practical tips and resources to help you define new revenue streams and successfully adapt your organization's financial strategies in a changing landscape.

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Beverly Lenihan,CBC,CFRE Jim McBride,CBC

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  1. Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org

  2. Entrepreneurial Marketing: Creating New Revenue Streams When Traditional Revenue Streams Dry Up June 2, 2005

  3. Agenda • The Stream is Drying Up • Developing Ideas • Creative Examples and Case Studies • Define Resources • 10 Tips • Q&A

  4. The Stream is Drying Up • Reduced government spending • Reduced foundation resources • Reduced corporate giving • Diluted donor giving

  5. Developing Ideas • Brainstorm with your Board • Brainstorm with your Staff • Brainstorm with your Volunteers • Brainstorm with your Clients • Brainstorm with your Affinity Groups The more ideas the better for buy in…

  6. Creative Examples and Case Studies • ALRP-LSDP • Macy’s • Target • Heifer International • Girl Scouts • Special Olympics • YMCA

  7. Child Quest LiveSTRONG Housing Works Lutheran Services American Red Cross Good Will Industries Global Exchange Creative Examples and Case Studies

  8. Define Resources • Mission-related Resources • Human Capital Resources • Physical Resources • Time-related Resources • Community Resources

  9. 10 Tips to Creating New Revenue Streams Think…

  10. Q&A Your Turn…

  11. Thank You! Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org

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