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EVP Project

EVP Project. The AZ Employment Value Proposition. EVP: what’s it about?. …creating competitive advantage in the labour market by defining and articulating a differentiated Employment Value Proposition (EVP)

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EVP Project

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  1. EVP Project The AZ Employment Value Proposition

  2. EVP: what’s it about? • …creating competitive advantage in the labour market by defining and articulating a differentiated Employment Value Proposition (EVP) • ...a long term strategy that helps create the right perception of the unique employment experience and cultivate meaningful connections with talent

  3. Employee Value Proposition (EVP) • A clear, compelling set of benefits and reasons to believe • An explanation as to why people should join, engage, and stay. • We don’t all want the same things, or do we? • Complex and diverse expectations • Global – functional – regional - demographic

  4. Defining the EVP Current Focus

  5. We must understand what *talent values(*employee-candidate motivations & preferences) SET AREA REGIONAL DEMOGRAPHIC COMMON GROUND …this insight will drive our ultimate outcome – a strategy to attract the best

  6. Global EVP Framework Fixed Platform Global EVP Region Segmentation SET Demographic INSIGHT

  7. Insight sources: multiple perspectives to dig deeper than competition Competitor Agencies & Suppliers SME & Recruitment Partner Employees Research Prospective Talent

  8. EVP: No surprises?

  9. EVP considerations: Alignment Opportunity What EVP attributes best support our business – people strategy? What EVP attributes align with our values & behaviours? What EVP attributes best support our corporate brand? What EVP are considered strengths by our employees? What EVP attributes are not delivered well by our competitors On what EVP attributes do our competitors focus?

  10. EVP message hooks AZ is the company where…. you can bring yourbest work to life [Links to High Performance Culture vision] Impacting life Better together …where our success hinges on collaborative relationships across teams, functions and cultures (inc. ext. collaborations, global working, diversity) …where meaningful work makes a real difference to patients’ lives (The AZ mission) Leading in the right way Spirit of exploration …where how we do it is as important as what we do. (AZ Leadership Capabilities, AZ Values:integrity,respect) …where people are empowered to use insight and and innovation to bring benefit to all our customers (R&D, GM, Enabling functions FF initiatives) DRAFT Flexible working Rewarding performance …where adapting to the needs of a diverse workforce and a lean & agile business requires flexibility (work life balance practices vs. org. demands) …where results are valued and recognised. (AZ Reward Strategy etc) Think and act change Discovering potential …where in an dynamic and challenging industry significant opportunities are on offer for people with the skills to lead & embrace change …where people have the space to achieve and grow (people development: talent management, secondments, leadership development programmes)

  11. Collaborative Partnerships The Business Drivers AZ Employee Value Proposition • People & Reward strategy • AZ culture & values • AZ Brand • Marketplace Insight • The psychological contract HR Leadership Corporate Affairs T&SWF L&OE Sourcing Strategy AZ Employer Brand • Reasons to join / stay • Key messages • Going to market • Execution Recruitment T&SWF

  12. Project Steps • Collect current insights on employee and candidate preferences and perceptions • Clarify differences by talent segments • Identify those that are drivers of attraction and commitment, support AZ strategy/ reinforce Corp Brand and are opportunities for competitive differentiation (slide 9) • Develop framework (for use with different talent segments) and approach to EVP management

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