1 / 4

Communication Channels

Communication Channels. The medium is the message. - Marshall McLuhan. 1. The SMCR Selection Model. Are needs of the sender compatible with the attributes of the intended message ? Are the messages sent compatible with the channels used?

clio
Télécharger la présentation

Communication Channels

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communication Channels The medium is the message. -Marshall McLuhan

  2. 1. The SMCR Selection Model • Are needs of the sender compatible with the attributes of the intended message? • Are the messages sent compatible with the channels used? • Are the sender’s needs compatible with the channels used? • Are the messages compatible with the receivers’ needs? • Are the channels utilized compatible with the receivers’ needs?

  3. 2. Implications • Most effective knowledge-sharing occurs face-to-face • Some channels focus more attention on the message, others on the people • Different channels require different skills • Writing fosters critical thinking • Speed often trumps completeness

  4. Implications cont. • Channel choices affect power relationships • Different channels fill particular niches • Channel choices send symbolic messages • Senders & receivers often evaluate channel effectiveness in different ways

More Related