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Without E-commerce the world of internet is difficult to imagine. Whether big or small business e-commerce web development is a must for every business. so here we give some tips for building user-friendly e-commerce website.
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Tips to Start Building User-friendly E-commerce Web Development
Over the last few years, e-commerce has become very famous among the online market. Whether big or small business e-commerce web development is a must for every business. This is all because of the higher potential growth among internet users in recent years. Kuwait has 4 million internet users. There seems exponential growth among active users using the internet from mobile devices. This is the biggest reason entrepreneurs have started focusing on developing an online store for better growth in their business.
E-commerce web development is a key to success for any business. Let’s discuss the tips which we need to take care while building an E-commerce website in Kuwait.
Good user experience is one of the key features of any successful e-commerce website. Consumers should be able to navigate the website easily, give them the option of categories and subcategories so that they can easily get the results for what they are searching including all possible payment gateways. It is not advisable to ask for detailed information during login and also product description and reviews must be available. Loading time of website or any other products should be quick. A study says that nobody spends more than 3 seconds time for your website to load.
Consistency is key to making your e-commerce website work. Keeping your design well planned with what you’re selling. When designing, make sure that everything from images, colour schemes, text, perfectly defines your website. For example, if your website is selling cosmetic for women’s, your design should look attractive and most preferably it should be pink in colour and if your website is selling gadgets, the theme of your design should look techy with different gadget images in it.
The purpose of your e-commerce site is to sell products, therefore product images and description should be highlighted in a correct way. When showcasing items, make sure that you’re using high-quality images that will get the user’s attention. The larger the images, the better is the visibility. By showing quality pictures, your customers can see how well the product looks in real.
Online shoppers are savvy shoppers who are always looking for discounts and offers. Promotions/offers are an instant eye-catcher. Make sure your promotions are clearly visible on your homepage.
You must have a simple checkout process available for visitors Detailed personal information gets annoying for customers so it’s better to keep this step short asking only for email id or signup with social media account or else guest visitor option should be available. E-commerce stores with ‘guest-checkout’ have a higher conversion rate.
If your e-commerce site is slow, you will tend to lose customers midway to a purchase. Visitors will stay at your site, browse and get interested in your products only if your site is optimized to run quickly and allows them to navigate smoothly. You can compress images, use caching and combine site’s JavaScript or CSS resource files into single files to increase the loading speed of your site.
Smartphone users have increased at a rapid pace in recent times, leading to a rise in m-Commerce. Hence, you need to ensure that your online store and website is optimized for smartphones and tablets. Having a responsive M-commerce site will enable visitors to view your products properly in their smartphones, add them in cart and checkout easily.
Customers are king now-a-days if at all customer finds that his/her personal information is getting leaked he will never purchase a product from your website again and your reviews for the website will be very bad in the market. All E-commerce website should have security protocols to protect buyer’s sensitive information using encryption. Secure Sockets Layer is such encryption protocol to protect the personal information of the customers.
While developing your website it’s very important for the company to provide 24/7 chat us tab so that customers who are facing any issue at any time can contact your team and get it resolved and can proceed whenever they want, if they had to wait for long time to contact, in that case, customers will easily get switched to other web stores.
User review is the best influencer for customers. Studies have shown that the customers who are willing to purchase a product will always look into positive and negative reviews before purchasing a product. Let’s discuss an example- Amazon one of the biggest E-commerce websites has started taking customer’s product images in the review that how the product actually looks, customers can click the picture and can upload it in the customer review section.
