Chapter 2 Blocks to Creativity

1. Chapter 2Blocks to Creativity • Mindset • Personal blocks to creativity • Organisational blocks to creativity

2. MINDSET EXAMPLES • We have always done it this way, why change? • There can only be one way to do it properly. • It’s experience that counts, it’s the only way to learn. • I learned to to it this way and it never lets me down. • Televisions are for receiving information – not for two way communication

3. MINDSET BLOCKS CREATIVITY • Mindset is a condition in which an individual becomes over-sensitized to some part of the information available at the expense of other parts. • It is characterized by one-right-answer thinking, looking for reasons why something will not work, and misplaced emphasis on logical thinking.

4. PERSONAL BLOCKS TO CREATIVITY • Strategic – inflexible thinking • Value – rigid personal values • Perceptual – narrow focus • Self-image – fear of failure

5. ORGANISATIONAL BLOCKS TO CREATIVITY • Emphasis on managerial control • Short range thinking • Analysis paralysis • Rigid hierarchical structures • Expected payoffs • Market versus technology orientation • Pressure to achieve more with less