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Tools for SEO success in 2011 Wil Reynolds @ wilreynolds

Tools for SEO success in 2011 Wil Reynolds @ wilreynolds. Who saw me last year or in NYC?. Rules…. http://pickwilsbrain.com/#asw11. Do you know who this is?. Can you name one of his most popular songs?. A change is gonna come -Sam Cooke. Universal Search Brand Bias

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Tools for SEO success in 2011 Wil Reynolds @ wilreynolds

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  1. Tools for SEO success in 2011 Wil Reynolds @wilreynolds

  2. Who saw me last year or in NYC?

  3. Rules…

  4. http://pickwilsbrain.com/#asw11

  5. Do you know who this is?

  6. Can you name one of his most popular songs?

  7. A change is gonna come -Sam Cooke

  8. Universal Search Brand Bias Google’s Renewed Spam Focus

  9. In 13 years of doing SEO I’ve never seen this much change in the SERPS

  10. 1 Goal Today

  11. Arm you with insights, strategies and tools, to prepare for what’s coming

  12. Let’s get started…

  13. 20% of queries are locally based -Google, April 2010

  14. Marissa Mayer moved to local

  15. Game Changer – People like ease

  16. Local Impact on your business Good: Levels the playing field for local biz Bad: Aggregator sites

  17. Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map

  18. Anyone seeing rankings up Traffic down

  19. Why you need to check more than rankings

  20. Google Analytics Intelligence Alerts

  21. Citations

  22. Make sure you get on local lists

  23. Sponsor hyper local events: Wordcamp Podcamp Motorcycle Club 4x4 / Jeep Club Tweets get indexed by Google

  24. Who’s an Aggregator?

  25. Your battlefield…

  26. Starts with keyword strategy…

  27. Best Review Top 10 Buying Guide Best X “for”

  28. Shift Focus To…

  29. Remember people use more words in searches

  30. Notice The Trend

  31. There are still opportunities out there!

  32. Other tools to find these keywords

  33. Anyone here have Sites/Blogs on current events?

  34. News Suggest

  35. Blogs about products?

  36. Product Suggest

  37. Google Suggest vs Google Product Suggest

  38. Search for “running shoes” 9/10 BRANDS BIAS is worse than last year

  39. Search for “running shoes for flat feet” 1/10 BRANDS

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