1 / 35

Michelle Samplin-Salgado, MPH

Michelle Samplin-Salgado, MPH. #AETCApproved: Leveraging National, Regional & Local AETC Social Media Efforts March 2016 AETC Program E-Learn Committee Call. MICHELLE SAMPLIN-SALGADO Digital Media Director, AIDS.gov /JSI. Places I’ve lived New York Arizona Hawaii Ecuador Boston

cmoon
Télécharger la présentation

Michelle Samplin-Salgado, MPH

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Michelle Samplin-Salgado, MPH #AETCApproved: Leveraging National, Regional & Local AETC Social Media Efforts March 2016 AETC Program E-Learn Committee Call

  2. MICHELLE SAMPLIN-SALGADODigital Media Director, AIDS.gov/JSI Places I’ve lived • New York • Arizona • Hawaii • Ecuador • Boston • Miami Beach Favorite Websites/Blogs • Fast Company • Smashing Magazine • Mashable • AIDS.gov 

  3. LEARNING OBJECTIVESToday we’ll discuss… …strategies for social media use at the national, regional and local levels, while maintaining the national identity of the AETC Program.

  4. TELEPHONE vs. MEGAPHONE Here’s the secret: People don’t just want to consume information. They want to be involved. Get involved.

  5. KEEP MOVING “If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.” - Martin Luther King, Jr.

  6. SHARE PAIR #1Where are you now? • Is your organization at crawl, walk, run, or fly with social media? • What do you need to do to improve?

  7. Maturity of Practice: Network Nonprofits LISTEN & ENGAGE Who are you listening to? What are you listening to? Share what you learn. Use what you learn. Source: Measuring Networked Nonprofit

  8. LISTEN

  9. LISTEN

  10. OBJECTIVESReaching your regional & local audience while elevating the national AETC brand • Are you sharing a resource? Training? Findings? Job postings? National events? • What else?

  11. CONTENT CURATION Where do you find content? • Where will you find information? • How will you share information

  12. STRATEGYHow will you accomplish this? • What are your resources? • Who is doing the work? • How do you make it sustainable?

  13. USE THE NCRC WEBSITE AS A RESOURCE #AIDSETC

  14. THINK NATIONAL. ACT LOCAL. Adapt national messages for your local audience #AIDSETC + #yourprogramname

  15. ELEVATE THE AETC NATIONAL BRAND #AIDSETC: Editorial calendar coming soon

  16. FIND CONTENT ON THE NCRC CALENDAR TO SHARE #AIDSETC #aidsetc

  17. SAMPLE POST: JUST COPY & PASTE #AIDSETC

  18. SOCIAL MEDIA FEEDS MOVING TO THE NCRC CALENDAR PAGE #AIDSETC

  19. BORROW FROM OTHER NATIONAL BRANDS Use national organizations as assets & resources #AIDSETC @NASTAD, @ANAC, @HRSA, @AIDSgov, etc.

  20. FIND YOUR VOICE • Overly formal language can feel out of place. • Think about how you’d write it to a friend. • Posts that evoke emotion often stand out in News Feed. • Inspiring, solutions-oriented messages are often the most engaging.

  21. BE AUTHENTIC Many people view Facebook on a mobile phone, so always consider what your post will look like on a small screen. • Share relevant personal stories • Be honest about the ups and downs; celebrate successes and reflect on setbacks • Post on-the-ground stories from the field or photos of events • Post behind-the-scenes photos and videos of your team at work • Have a dialogue with supporters by asking for feedback. #AIDSETC

  22. BE VISUAL Visuals can personalize your organization and the people you serve. #AIDSETC

  23. USE VIDEO Videos are 7 times more engaging that other types of posts. They start automatically make the first 3-5 seconds especially compelling. #AIDSETC

  24. INFOGRAPHICS Infographics can communicate data and complex ideas. They make info easy to digest and appealing to share. #AIDSETC

  25. LINK TO RESOURCES By adding a link, it creates an image and large clickable area that sends people to the linked website. This instantly makes a posts more visual. #AIDSETC

  26. TELL A STORY A picture is worth a thousand words. Use the caption to tell the part of the story a visitor would never know from looking at the picture. http://wiredimpact.com/blog/instagram-for-nonprofits/

  27. BE RELEVANT Give your followers useful, interesting, retweetable content #AIDSETC http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/

  28. TWITTER Always include links in your tweets. #AIDSETC http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/

  29. RETWEETS Curate good content through retweets #AIDSETC http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/

  30. FOLLOW TRENDS What’s trending now? Use one of the trending topics and the rationale behind it. #AIDSETC

  31. WHAT’S NEXT Stay tuned for new AETC NCRC editorial calendar and social media feed Connect with other AETC Program social media pages Share national events with your regional/local audience, AND share regional/local events with the NCRC to post nationally. Use #aidsetc to identify the AETC Program and connect related information Sign up for AIDS.gov virtual offices hours

  32. QUESTIONS?

  33. NEXT E-LEARN CALL May 10, 2016, 1-2 PM ET (tentative) • Topic and speakers TBD • Send suggestions to Judy Collins collinj3@sn.rutgers.edu

More Related