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Code Garage Tech - Best SEO Services Company in Mohali

This presentation is made by Code Garage Tech which is situated in Mohali which shows you the importance of Link Building,Guest Blogging,Keyword research,ALT tags especially for the learners who are interested in knowing the basic concepts related to Search Engine Optimization (SEO) and provides SEO Services,digital marketing,PPC Management Services like Google Ads,Facebook Ads and many more.

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Code Garage Tech - Best SEO Services Company in Mohali

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Presentation Transcript

  1. Search Engine Optimization (SEO)

  2. What is Search Engine Optimization (SEO) • Search Engine Optimization is an overall digital marketing technique. It is a process of implementing certain techniques on a website to improve the visibility for relevant keywords in top pages of search engine.

  3. What is Search Engine ?..... It is a software program designed to identify and respond to specific questions called keywords and populate the page called as Search Engine Result Page (SERP) with relevant information available on the web.

  4. Types of SEO On Page Optimization • Also called On Site Optimization • All the techniques are implemented/executed on the website. • It covers image optimization, keyword research, meta tags, content optimization Off Page Optimization • Also called Off Site Optimization • All the techniques are implemented/executed outside the website • It includes link building, Blogging,Guest Blogging, Email Marketing

  5. Keywords Keywords describe what a content is all about. When you have keywords in the title and the headlines , then this is good for ranking. The higher the keyword density for a particular keyword, the better you rank for this keyword in search results. However, too high density could be regarded as keyword stuffing.

  6. Backlinkalso called inbound links and are links from other sites to your site. If the backlink come from the most reputable site then it will be better for ranking. ALT Tag is the alt attribute of the <img> tag, is a way to tell search engines what an image is about. Since search engines don’t index the contents of images, if you don’t provide a meaningful description of the image in the Alt attribute of its tag, search engines won’t index any information about the image except its name. Do Follow is an attribute of links that tells the search engines to follow the link. No Follow is an attribute of links that tells the search engines to not to follow the link.

  7. Link Building ....... Link Building i.eaquiring quality backlinks from the other sites. Link Building is a major activity for any SEO. It refers to the process of getting external pages to link to a page on your website.It is a measure to review the popularity of the website.

  8. Off Page - Blogging • Blog called as Weblog is similar to website with valuable, informational, inspirational content called Blog Post • Can be created on domain or independent platforms such as Blogger, Tumbler, Wordpress etc. • Blog post helps you to create valuable content for user • It helps to convert traffic into leads • Create you a huge network and build relationship

  9. Off Page – Guest Blogging It is a method used by bloggers and website publishers to write high quality articles on other blogs with an objective of driving traffic to their website/blog.

  10. T hank YOU

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