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The Digital Distribution of Media:

The Digital Distribution of Media:. The Opportunity. “I think there is a world market for maybe five computers” . Thomas Watson Chairman of IBM 1943. “There is no reason for any individuals to have a computer in their home.”. Ken Olsen President Digital Equipment Corp . Content.

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The Digital Distribution of Media:

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  1. The Digital Distribution of Media: The Opportunity

  2. “I think there is a world market for maybe five computers” Thomas WatsonChairman of IBM1943 “There is no reason for any individuals to have a computer in their home.” Ken OlsenPresidentDigital Equipment Corp.

  3. Content MarketplaceFactors Technology THECONSUMER Consolidations/Mergers Fragmentation/ Proliferation GovernmentRegulation

  4. The new media isn’t new anymore

  5. Today’s definitions for media are irrelevant

  6. There will be three variationsof media consumption: BACK FORWARD MOBILE

  7. Two consumption modes: Linear Non-Linear

  8. Targeting moves from predicting behavior to reacting to intent

  9. Reach ANDengagement are essential. • We have a mandate to • deliver both

  10. Cultural, technological and economic differences will continue to exist, and developing markets could be at an advantage

  11. Need to work with media that is earned, owned and paid

  12. Every form of communication will have addressability

  13. The Digital Distribution of Media: The Opportunity

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