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Believe that curiosity is the key to creativity. Believe that anything you can imagine,

Believe that curiosity is the key to creativity. Believe that anything you can imagine, You can make real. Ashley Moise Carolina Pedreros Kellie Pierce Alejandro Q uiroga. Mission and Vision. MISSION:

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Believe that curiosity is the key to creativity. Believe that anything you can imagine,

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  1. Believe that curiosity is the key to creativity. Believe that anything you can imagine, You can make real Ashley Moise Carolina Pedreros Kellie Pierce Alejandro Quiroga

  2. Mission and Vision MISSION: “ To become a global leading provider of networked consumer electronics, entertainment and services.” VISION: “We invite new thinking, so even more fantastic ideas con evolve. We can take chances. We exceed expectations. We help dreamers dream.”

  3. History • Headquartered in Tokyo, Japan • May 7, 1946, Akio Morita and Masuru Ibuka founded Tokyo telecommunications engineers in Minato, Japan. • World’s 5th largest media conglomerate

  4. Sony’s Six Operating Segments Consumer Products and Services Group Professional Device and Solutions Group Pictures Music Financial Services Sony Ericsson

  5. Problem Statement How can Sony continue to improve their business performance after their cultural organizational change?

  6. Historical Background Originated in Japanese culture Between 1997-2001 Sony saw a steady increase in sales and revenue Starting in 2001 Sony went through a corporate reorganization Sony went through another corporate reorganization in 2009

  7. Main Players Akio Morita and Masaru Ibuka • Co-founders of Sony Nobuyuki Idei: • former Chairman and Group Chief Executive Officer of  Sony Corporation until the 7th March 2005 Lagging in innovation

  8. Related Literature Reorganization of Sony Culture • Need to realign its organizational structure • Even though Sony is a huge company now, the company wanted to maintain the spirit of being “a small venture company”

  9. Related Literature Japanese Culture • “…But Sony’s culture is a mix of very Japanese thinking and not very Japanese thinking.  In a sense we are very free.  We are not forced to do anything as long as we are doing a good job.  You really have freedom in Sony.  If you’re innovative, you are given new opportunities.  Some people who may not really be suited for anything in other companies can still survive in Sony.  They will be given an opportunity to try to realize their dream... RyōjiChūbachi.

  10. Related Literature

  11. Related Literature • Moved from Ethnocentric to Regio-centric predisposition: • A philosophy of management whereby the firm tries to blend its own interests with those of its subsidiaries on a regional basis.

  12. Solutions & Implementation • Faster innovation • New ideas • Produce products at a lower cost • Outsourcing

  13. Solutions & Implementation • http://www.sonyfoundation.org.au/what-we-do.php Need for diversity Promote CSR to gain customer loyalty

  14. Solutions & Implementation • Should pay more attention to their rivals: • Reposition focus to what customers want • Identify true meaning of the Sony brand • Product innovation

  15. Implications for Future Use Continue expansion and adapt to change Focus on integration software and hardware vs. production Not only focus on a product diversify the products portfolio. Bridge the gap between Japanese culture and the new digital age

  16. Questions Comments

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