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Planning Your Publication

Planning Your Publication . Asking the Right Questions. Asking the right questions before you start working is essential to an effective publication. Question 1 . Who is your target audience?

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Planning Your Publication

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  1. Planning Your Publication Asking the Right Questions

  2. Asking the right questions before you start working is essential to an effective publication.

  3. Question 1 • Who is your target audience? • a specific group of people for which you design your documents; can be categorized by culture, age, gender, income… • Knowing your reader will help you focus your approach to the publication.

  4. Question 2 • What is the purpose of this publication? • To inform, advertise, persuade, entertain . . . • Identifying the objective of the publication will help you narrow your focus.

  5. Question 3 • What is the time frame for the publication? • Time frame: the amount of time given to complete a document or publication • Factors: • Who will be involved in the publication? • How much time is needed for each phase of the publication, i.e. photography, printing, binding, mailing?

  6. Question 4 • What is the appropriate layout for this particular publication? • Should the layout be a brochure, booklet, flyer, postcard, poster? • What type of paper? Paper size? Page orientation? • Create a thumbnail sketch: a small sketch that shows only the major elements of the publication

  7. Question 5 • What production method will be used? • Professional printer vs. copy center vs. in-house • Will color be a component or will it be printed in black/white?

  8. Question 6 • What is the delivery method? • Mailed? Direct mail? Bulk mail? • Weight and size of paper affects the cost. • Handouts? • Interoffice communication? • Display rack? • Web posting?

  9. Question 7 • Is the budget adequate for this publication? • The answers to all the other questions will determine the cost of the publication: time, type of project, paper, binding, method of printing, color, distribution methods.

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