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Understanding Corporate Culture and Advertising Law: A Seminar by Alexandra Rudysarova

Join us for an insightful seminar led by Alexandra Rudysarova, a legal expert in telecommunications and former CEO of CzechInvest. This seminar will explore the intricate relationship between corporate culture and communication, focusing on social behavior, team dynamics, organizational structures, and the foundations of advertising law and ethical standards. Participants will gain essential knowledge to navigate legal protections concerning reputation and morals in advertising. Attendance, seminar work, and social responsibility examples will contribute to assessment.

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Understanding Corporate Culture and Advertising Law: A Seminar by Alexandra Rudysarova

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  1. NA-CCIC Seminar 1 A. Rudysarova

  2. Introduction • Alexandra Rudysarova • Education: lawyer • Professional experience: telecommunication – implementation of European Union directive, governmental officer – CEO of CzechInvest

  3. CzechInvest • Organization with 350 employees • Reorganization • Implementation of Internal Communication

  4. Corporate Cultural and Internal Communication • Goals • Seminar content • Time schedule • Methods of assessment • Literature

  5. Goals • to gain knowledge of advertising law and ethical standards in advertising • legal protection- good faith, good morals, personality, honor, reputation, etc.

  6. Seminar Content • 1. Corporate culture in a company as social and cultural system. Particularities of human behavior. Relationship of an individual and a group. Social program of a company. • 2. Group and teams - their functioning, organization theory, importance of motivation of work force, the proportion of managers in creating corporate culture. • 3. Management processes and the formation of social positions, with emphasis on communication with workers

  7. Seminar Content • 4. Organization structure - types of structures, the choice of type, organizational power, politics and conflict • 5. The relationship of corporate culture and communication within a company, specifics of multinational companies and the issue of multicultural influences • 6. Fundamentals of social research in a company, possible methodology, implementation social audit. Corporate identity manual.

  8. Method of Assessment The course is completed by credit. The basis for fulfillment is • attendance at the consultations (75 %) • seminar work of applied corporate culture within a company, part of which you would like to be, and examples of corporate social responsibility in the range of 5-7 pages of text.

  9. Literature • Bedrnová,E., Nový,I.: Psychologie a sociologieřízení , Praha, Management Press, 2004, kap.8; ISBN 80-7261-064-3 • Brooks, I.: Firemníkultura - jedinci, skupiny, organizace a jejichchování, Brno Computer Press 2003, ISBN 80 – 7226 – 763 - 9

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