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Engaging Our Online Supporters

Engaging Our Online Supporters. Best Practices for sending emails using Salsa/Democracy in Action Tool . Should we or shouldn’t we? Must-haves for email alerts. Clickable – Must be an action for supporter to take Compelling – message should focus on ONE piece, tell a story, relate to self

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Engaging Our Online Supporters

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  1. Engaging Our Online Supporters Best Practices for sending emails using Salsa/Democracy in Action Tool

  2. Should we or shouldn’t we?Must-haves for email alerts • Clickable – Must be an action for supporter to take • Compelling – message should focus on ONE piece, tell a story, relate to self • Conversational tone – casual, talking to someone you already know • Urgent – this action needs to be taken now • Relevant – how does it relate to short & long-term goals? • Empowerment – supporter needs to feel empowered, like their action will make a difference

  3. Tips • Copy this • search for %copy • Copy • Change reference name • Reference name • Make it clear so you and anyone else can understand • Issue:Author:(editor):date:what/where/who • Water:SS:mjb:03.01.10:Dairy hearing New Mexico • Shift + Enter for returns • Type within the paragraph

  4. Content Pages • See your alert online • Heading • Date • Dear Supporter • Text with links • URL Link at bottom • Picture with action • Self-portrait for local events • Boilerplate • Footer

  5. Action PageCampaign, Petition, Event, Sign-up orstraight to Tell-a-friend • Content could be same as email but perhaps more detail, perhaps less. Depends on who will see it. • Comments or petition can have more detail than the descriptions but should still sound like it came from an average person

  6. Tell-a-Friend • Ask a specific # of friends • Social media links • Bit.ly (http://bit.ly/)

  7. Follow-up then Approval • Reminder emails • Especially for events • Landing page • Donation page • More information Now you’re ready to send to Education & Outreach for approval

  8. Email Blast • From: Your Name, Food & Water Watch • From email: fwwatch@mail.democracyinaction.org • Subject • If it is a local event or action, say so • Ask a question or make statement that peaks interest • Copy source code for content • Text only version • See your important action alert online: url

  9. Email Blast (cont) • Query • Receive email lists (subscribe, etc.) • Which lists – Highlights and Good Food, Wild Oceans, or Take Back the Tap • Test your email! • Yahoo, AOL, fwwatch.org, gmail, etc. • Check the links • Send to actionalerts@fwwatch.org • Send or schedule your blast

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