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E-Commerce Applications Building an e-shop

E-Commerce Applications Building an e-shop. Overview. Context and Your Business Objectives What is your business idea? Benefits and Risks of E-business Test Drive + Undercover customer E-Shop Types Start to Build an Shopcreator E-shop Hands on Exercises 1 to 4.

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E-Commerce Applications Building an e-shop

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  1. E-Commerce ApplicationsBuilding an e-shop Session 4

  2. Overview • Context and Your Business Objectives • What is your business idea? • Benefits and Risks of E-business • Test Drive + Undercover customer • E-Shop Types • Start to Build an Shopcreator E-shop • Hands on Exercises 1 to 4 Session 4

  3. Your Business Idea Where am I now? The wish list where do I want to be? Articulate your e-commerce idea Session 4

  4. On Session 1: Undercover Customer Planning and review Learning from what other people do well Learning from what other people do badly Session 4

  5. Shopcreator E-shop • Held on a secure ASP (Application Service Provider) • Minimum requirements • Connection to the Internet • Internet browser • Web E-mail address Session 4

  6. Who is using ShopCreator? • Many well known and well established companies • ASDA Entertainment • Virgin Radio (thestuffwealllove.com) • Science Museum • National Railway Museum • …

  7. Building a Shopcreator Eshop Steps: • Planning • Back Office and Store Front • Start up Configuration • Build the Catalogue • Build the Checkout • Brand the site Session 4

  8. Planning • Have your business details ready • Draft the content of your business about us page • Have 3 – 4 products to enter into your catalogue • Collect a few notional product images • Design a simple classification system (index) • Plan: product information, payment methods, delivery charges and methods, acceptable locations to take sales from and delivery Session 4

  9. Back Office (Administration view) Store Front • .Edit, Change, Add • .Publish Choose ‘Publish’ 3. Switch to store view in second browser 4. Use refresh button on your browser publish 5. Inspect Review • .Switch to administration window and continue…. Develop/publish cycle http://www.shopcreator.com/ http://www.shopcreator.com/mall/yourstore Session 4

  10. Page header Footer details Company Banner Button selection and renamed Screen Elements Session 4

  11. HTML Precautions • HTML (Hypertext Mark-up Language) tells your web browser what the webpage should look like • HTML tags look like this<p> </p> <h3> <and>they have special meaning • Don’t use <> in any form or text when building your store • Avoid: quotation mark “”, ampersand ~, hyphen and bracket Session 4

  12. Clear Browser Cache • Browsers store pages in a local cache • When building in Shopcreator you want to see your latest updates • Clear Cache:MSIE5+:tools/Internet/options/general/temporary Internet Files press delete filesFirefox: tools/clear private data (or ctrl+shift+del) • Server Refresh: settings/every visit to page • Use the refresh or reload button on browser to force load Session 4

  13. Build the Catalogue • Start up configuration • E.g. Stock control, site currency, product options • Simple index so add departments (name can be changed) • Add product and product image Session 4

  14. Hands on Exercise 2-4 • Follow the instructions in the E-shop guide • Log on to Administration • Log on to Store Front • Think about classification and product information • Work through Start up Configuration • Build the Catalogue Session 4

  15. Finally • There is no total solution • E-commerce is evolving, organic, in the process of becoming • There is a real frontier for explorers • Analysis is the key • Pay attention to the details Session 4

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