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Business Analysis

This business analysis explores LULU's financial performance, highlighting key metrics such as the Initial Public Offering price, earnings per share, and significant growth in net revenue. It details the company's strategic initiatives, including the launch of the Om Finder app, which augments customer loyalty. The SWOT analysis framework is utilized to assess LULU's strengths, weaknesses, opportunities, and threats. Overall, this analysis provides valuable insights for potential investments and understanding the company's market position.

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Business Analysis

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  1. Business Analysis August 8th 2013 Anne Marie Schmitt

  2. An Example…

  3. Techniques SWOT

  4. Now that you understand the business better… • Needs? • Fixes?

  5. Make sure to look at financial information

  6. Interpreting the numbers • Initial public offering occurred at 18 USD per share for 18.2 million shares. Since then the share has peaked at $ 82.50. • Earnings per share are 1.85 USD. • Currently there are 3,758,056 shares on the market. • LULU has a Beta of 1.2 (NASDAQ). • first quarter of 2013 net revenue rose by 21% to 47.3 million USD. The expected net revenue for this year ranges from 1.645 to 1.665 billion USD • Direct consumer sales increased by 40.4%. There was an operating income of 65.9 million dollars • The Om Finder app was launched by LULU in April and surpassed 50% of targeted downloads within the first month. This app will support the LuluAmbassador program and increase customer loyalty.

  7. Format • Formal • Focused • Persuasive (?)

  8. Investment Recommendations

  9. Publishing

  10. Thank You! Images taken from: http://companywords.files.wordpress.com/2012/09/6080713-businessman-and-transparency-sheet.jpg http://www.featurepics.com/online/Strengths-Weaknesses-Opportunities-Threats-SWOT-1340602.aspx http://school.discoveryeducation.com/clipart/clip/look---.html Utilized for information: http://en.wikipedia.org/wiki/Business_analysis http://www.strategyconsultinglimited.co.uk/business-strategy/exploring-corporate-strategy-using-m-o-s-t-analysis/ http://finance.yahoo.com/q/cf?s=LULU+Cash+Flow&annual

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