1 / 14

Effective Public Relations

Effective Public Relations. April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks. What is PR?. “Public relations helps an organization and its publics adapt mutually to each other.” Public Relations Society of America

colin
Télécharger la présentation

Effective Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Effective Public Relations April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks

  2. What is PR? “Public relations helps an organization and its publics adapt mutually to each other.” Public Relations Society of America “Public relations is the business of inducing the public to have understanding for and goodwill toward a person, firm or institution.” Merriam-Webster On-Line

  3. Is There a Correlation Between Effective Public Relations and Membership?

  4. What is Effective PR? It’s Intentional It’s Effort It’s Fun

  5. What is a Best Practice? The optimum way to perform a process. Pricewaterhouse Coopers Top 10 Best Practices for Rotary Club Public Relations:

  6. PR: Best Practices # 10 Create a PR Team # 9 Collect & Keep Club Archives

  7. PR: Best Practices # 8 Nominate Yourself for Awards # 7 Attend Community Events

  8. PR: Best Practices # 6 Develop a Strong Club Brochure # 5 Join Your Local Chamber of Commerce

  9. PR: Best Practices # 4 Identify & Visit Community Leaders # 3 Educate ALL Members about Rotary

  10. PR: Best Practices # 2 Invite the Media to Your Club # 1 Wear Your Pin

  11. Media Ideas • Student of the Month Program • Interesting/Relevant Speakers • Service Projects • New Officer Elections • Fundraising Events • RI Programs • Member BIOs

  12. Homework Assignment Develop a PR plan Identify Top 3 PR related action items Do them before July 1

  13. Thank You! www.rotary.org www.rotary5490.org Chuck Fitzgerald Rotary Club of Peoria 623.229.7674 chuck_f@cox.net Darryl Henning Rotary Club of White Tanks 623.584.9038 dhenning@westvalleyview.com

More Related