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Argument and Persuasion Appeals

Argument and Persuasion Appeals. What’s an Aristotle?. Have you ever heard of Plato? Socrates? Aristotle? They are all famous Greek philosophers who have made great contributions to subjects such as biology, government, music, and ethics.

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Argument and Persuasion Appeals

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  1. Argument and Persuasion Appeals

  2. What’s an Aristotle? • Have you ever heard of Plato? Socrates? Aristotle? • They are all famous Greek philosophers who have made great contributions to subjects such as biology, government, music, and ethics. • Aristotle said all persuasion could be divided between ethos, pathos, and logos

  3. Greek Derivatives or Morphemes • Ethos = character • Pathos = suffering or experience • Logos = word

  4. Ethos Definition • An appeal based on the author’s credibility or character. Used in both persuasion and argument.. • Can be: • Expert testimony (often used incorrectly with celebrities) • Reliable Sources • Fair and trustworthy speech

  5. Pathos Definition • An appeal based on emotions. Something which creates great sadness, worry, anger, fear, or happiness, joy, laughter, and community in the audience. Mainly used in persuasion. • Can be: • Written • Visual • Audio

  6. Logos Definition • An appeal based on logic and reasoning. Includes claims and warrants. This is the main one used for Argument vs. Persuasion. • Can be: • Analogies • Statistics • Facts

  7. Example of What?

  8. ==

  9. Try it Yourself!

  10. Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one

  11. Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos

  12. Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos

  13. Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos • Please write an appeal which uses logos

  14. Try it Yourself! • You want a new cell phone, use the rhetorical appeals to get one • Please write an appeal which uses pathos • Please write an appeal which uses ethos • Please write an appeal which uses logos • Which one would you use for an argument?

  15. The End

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