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Grade-Level Reading COMMUNICATIONS FOR DENVER

The role of the communications leadMedia outreach before and during the Denver conferenceGrade-Level Reading blogVideo ContestSessions at the ConferenceBright SpotsHow We Can Help. Presentation Overview. . . The Campaign for Grade-Level Reading focuses on the most important predictor of s

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Grade-Level Reading COMMUNICATIONS FOR DENVER

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    2. The role of the communications lead Media outreach before and during the Denver conference Grade-Level Reading blog Video Contest Sessions at the Conference Bright Spots How We Can Help

    3. Emphasize the networkEmphasize the network

    5. Shape messaging for your community effort to share with stakeholders and the media Coordinate with Campaign communications staff to facilitate media outreach and share good coverage you’ve received Share your Bright Spots, existing programs that have evidence of success

    6. Mid to Late May: Press releases will go out announcing All-America City finalists Early June: Press releases will go out announcing Pacesetter winners and promoting the conference. Late June: Press releases will go out about start of conference July 2: National and local press releases will go out about AAC winners

    7. Provide advance quotes from elected officials so that we can prepare advance press releases on the winners Help disseminate press releases to local contacts Coordinate with local media who might want to come to Denver and help shepherd them at the conference Share coverage, op-eds that run in local media outlets Join the NING: Make sure to sign up

    8. Our Goal: A blog item on every community in the next year appearing on our public site and on the Ning Your Role: Find a community leader to write a short item (250-350 words) or write it yourself. The blogs can be about anything but some ideas include: -Highlights from your CSAP -Successful programs underway -Highlights from the process -A report on a recent gathering -A blog post from a partner

    9. 3 minutes or shorter Focus on how your community is responding to one or all of the challenges -Something already accomplished -How the community is going about engaging the public in a plan -Challenges and opportunities   Encourage your community to vote for your video on the All-America City Facebook page. Have fun and be creative. Contact Mike McGrath at mikem@ncl.org or visit www.allamericacityaward.com

    11. The Campaign website features schools and programs that are moving the needle on grade-level reading. Nominate local programs that could qualify for this special recognition Make sure there’s evidence since the Bright Spot designation only goes to schools and programs that have data to show their success. Submit to the Campaign at cthompson@gradelevelreading.net.

    12. Bright Spots need to meet these criteria: Addresses attendance, summer learning or school readiness or improves K-3 literacy. At least 70% of children qualify for Free or Reduced-Price Meals, or another poverty measure Serves children in the 0-8 years old Shows steady gains in attendance, readiness, summer learning, or K-3 literacy achievement evidenced by state test scores or other accepted metrics Demonstrates successful replication -- or the potential  

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