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Enhancing YWCA Community Outreach: Strategies for Growth and Engagement

The YWCA Women's Cancer Program aims to eliminate racism, empower women, and promote peace and justice. With a focus on increasing awareness and diversity in leadership, the organization identifies key issues in their outreach efforts, particularly in engaging younger generations and leveraging online platforms. Recommendations include utilizing online analytical tools, establishing editorial calendars, and seeking assistance with social media strategies. By addressing these challenges, the YWCA can enhance its community impact and better serve its mission.

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Enhancing YWCA Community Outreach: Strategies for Growth and Engagement

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  1. Outreach Recommendation Report Community Asset Report

  2. What’s the YWCA About. YWCA Women’s Cancer Program Dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. Youth Programs Adult Programs Domestic Violence Prevention & Intervention

  3. The Meetings. 35youngest member age 12 number of women 4number of men 1 minority = Promoting Diversity??

  4. YWCA Goals. Increase awareness and outreach on a large scale Increase diversity in age and race in leadership positions Target younger generations of women Establish mentor and anti-bullying programs

  5. What they were Doing…Wrong. • Focus on platforms aside from Facebook • No plan or strategy to establish an online presence = no success • Lacking planning and Measurement • Established audiences but not using resources available/uninformed (would like to target younger girls) • Online activity did not correlate with actual efforts –they interact well within the real community

  6. New Insights. Online analytical tools that tell you everything from the gender and age of the people that look at your posts to times of the day that result in the most activity etc. Implementation of Editorial Calendars – get what is important out, be consistent, measure accurately, gain exposure

  7. How they can do it. • Get some help! • Hire an intern • Know what resources are available and when to use them. In order to do this, you have to have accurate measurement • Don’t be anxious. Know that it takes time for social media campaigns to show dramatic results

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