1 / 8

Brief Thoughts on Information Architecture for the Enterprise

Brief Thoughts on Information Architecture for the Enterprise. Peter Merholz March 16, 2002. Evolution in Customer-Centric Practices. Historically, decentralization allowed departments to own customer relationships. A. B. C. D. E. A. B. C. D. E. A. B. C. D. E. ?. ?. ?. ?.

Télécharger la présentation

Brief Thoughts on Information Architecture for the Enterprise

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Brief Thoughts on Information Architecture forthe Enterprise Peter Merholz March 16, 2002

  2. Evolution in Customer-Centric Practices • Historically, decentralization allowed departments to own customer relationships A B C D E Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  3. A B C D E A B C D E ? ? ? ? ? Evolution, cont… • But, the web exposed the lack of coherence, perplexing customers Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  4. Evolution, cont… • “Customer Relationship Management” bridges operational gap, but doesn’t further a holistic understanding of the customer • The Web redefines the notion of “Customer-Centered” – Putting a single face on decentralized organizations Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  5. Developing the “Single Face” User Goals and Tasks + Company Mission + Business Goals = Branded Design Solution • User Goals and Tasks • User-centered design processes • Company Mission • Principles and vision statements that guide the company • Business Goals • Concrete metrics and objectives • Branded Design Solution • The substance of the interaction informs how customers will perceive the brand Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  6. Brand Message Interactions The “Single Face” Has Changed Brand Management Old Way Brand Perception New Way Brand Perception Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  7. Striking A Balance • Provide consistency across an organization’s communications • Allow for innovation at the endpoints Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

  8. Build Organizational Awareness External justifications (i.e., analyst reports) Quick wins • Study customers • Understand their approaches • Shape an IA that reflects their needs, not company structure • Centralize Web/IA efforts • Internal consultancy • Not beholden to any particular group • Implement a CMS • Documenting a system is insufficient; make it easier to do the right thing than to do your own thing • Develop a Style Guide • Beyond visual design – content display, navigation systems, interaction elements and rules 5 Steps Toward Meaningful Consistency Peter Merholz · peterme@adaptivepath.com · Thoughts on Enterprise IA

More Related