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Spex.ca Strategic Marketing Alliance Activities

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Explore the strategic marketing alliance between Construction Specifications Canada (CSC) and Digicon Information Inc. for marketing construction documents online. Learn about the e-commerce web platform benefits for businesses, customers, and management. Discover current and upcoming projects and activities of CSC and Digicon. Stay updated on educational courses, technical aids, and product developments.

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Spex.ca Strategic Marketing Alliance Activities

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  1. Digicon and CSC ICIS Delegates AssemblyJune 2004

  2. Spex.ca = DCI + CSC • Strategic marketing alliance between Construction Specifications Canada (CSC) and Digicon Information Inc. • Purpose: Marketing of construction documents (developed by CSC, Digicon, or others)

  3. 2004 Spex.ca Activities • Products are all electronic • Deployed e-commerce web site • Released HomeSPEC • Continued emphasis on Specnique • Added McGraw-Hill product links • International orders (sorry ICIS!)

  4. Spex.ca Screen Shot

  5. E-Commerce Web • Business Advantages • Customer Advantages • Management Advantages

  6. E-Commerce Web –Business Advantages • Accepts credit cards online (shopping cart style) for 24/7 availability • Dual-language capable (English/French) • Switched to 12-month subscription service (sale + 3 updates) • Increased update frequency (quarterly)

  7. E-Commerce Web –Customer Advantages • Powerful browse capability (access packages, sections, number/name sorting, etc). • Access to detailed product (package and individual section) abstracts • Customized pages (i.e. disciplines) • Build custom packages (bundles) • Fairer pricing (new update $ formula)

  8. E-Commerce Web – Management Advantages • Database-driven • Links everything (customers, sales, specification “bundles”, section history, web interface) • Multi-user, multi-level administration interface • Real-time file updates • “Package” amendments happen real-time • New customers automatically access the latest files • ZIP files are created real-time • Automatic e-mail notices to targeted customers • Real-time sales reporting

  9. Present and Future Projects • Adopt MF04 – January 2005 • NMS (NMSS project) • SpecSuite (Digicon project) • OmniClass links in 2005/6 • Expand XML functionality • Explore new Specnique markets

  10. CSC Activities • Developing education courses (3 streams: RSW, CTR, CCCA) • Developing more TEK·AIDs • Updating “Manual of Practice” • Finalize and market MasterFormat 2004

  11. Digicon Activities(consulting) • Manufacturer’s Specifications / Catalogues / Web Sites • CSC documents (TEK·AID, MOP) • Private master specifications • Volunteer (ICIS, CSC, MF04, OmniClass, ISO) • And, of course, Spex.ca management!

  12. NOT The End

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