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Cloud-Based Multimedia Storage

Cloud-Based Multimedia Storage. Seeing the bright spots in the clouds. 4/8/2013. Dave Fellinger. Chief Scientist, Strategy & Technology. Industry Trends. Most clouds still on file-based origin solutions Moving slowly toward object storage Large files being chucked into very small files

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Cloud-Based Multimedia Storage

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  1. Cloud-Based Multimedia Storage Seeing the bright spots in the clouds 4/8/2013 Dave Fellinger Chief Scientist, Strategy & Technology

  2. Industry Trends Most clouds still on file-based origin solutions Moving slowly toward object storage Large files being chucked into very small files Less regional and more worldwide Still require integration with legacy systems and workflows Customer demands for performance increasing

  3. To cloud, or not to cloud? ? What steps in the workflow are moving to the cloud?

  4. Notable Trend - Insourcing Zynga CTO talks up Z Cloud 2.0, shift away from Amazon “In early 2011, 80 percent of our [daily average users] were on Amazon, 20 percent on Z Cloud. By the end of the year that number flipped,” said Zynga’s CTO of infrastructure engineering Allan Leinwand… eventually, Zynga "realized we could actually do it on our own and we could scale it in a way that worked better for our business." Announcing the Netflix Open Connect Network Around the world, people are enjoying nearly a billion hours per month of movies and TV shows from Netflix. We’ve been delivering these petabytes of data exclusively through commercial content delivery networks. Now, in addition to these general-purpose commercial CDNs, we are enabling ISPs to get Netflix video data from Open Connect, a single-purpose Netflix content delivery network we’ve established. The world’s other major Internet video provider, YouTube, has long had its own content delivery network. Given our size and growth, it now makes economic sense for Netflix to have one as well. We’ll continue to work with our commercial CDN partners for the next few years, but eventually most of our data will be served by Open Connect.

  5. More trends Continued reduction in HDD pricing Improvement in networking and internet connectivity Virtuous cycle of assets on demand and long tail content popularity Connected devices, multi screen solutions and increased consumption Everybody is going to the cloud…

  6. How do you implement? Rent Buy Build VS VS Hybrid Public Private

  7. Business vs. Consumer Clouds • Similarities • Capacity • Scale • Performance • Access options • Differences • Access patterns • Concurrency • Multi-tenancy • SLAs • Legacy Protocols • Security • Redundancy

  8. How it will play out Winners • Service providers • At scale infrastructure manufacturers • Cloud technology • Solution integrators • Online distribution • Outsourced content creators • Big data analytics Losers • Legacy archiving solutions • Legacy distribution technology and channels • Legacy audience measurement • Local storage devices • Regional content creators • Big Media

  9. A Word from Our Sponsor

  10. Why DDN? • Broad portfolio for Media, Entertainment, & Cloud • Seamless production to cloud integration • Simple to deploy, manage, & maintain • Scale from small to hyper-scale • Legacy access options for easy migration and workflow integration • High performance • Worldwide Support and Professional Services • Lowest TCO • Extremely efficient data placement

  11. The Global Big Data Leader We deliver highly scalable & highly efficient storage solutions Specializing in the most content intensive environments Over 600 Media and Entertainment customers Cloud storage experts in scale and performance Leaders in storage workflow optimization for over 14 years Learn more at booth #SL 6610

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