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Motivating your Employees to Take up eLearning

A presentation on effective strategies to overcome employees resistance to elearning adaption in the organizations.

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Motivating your Employees to Take up eLearning

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  1. Motivating your Employees to Take up eLearning

  2. Marketing eLearning in Organizations-Why

  3. e-learning provides learners with information that can be accessed from anywhere and at any time

  4. But, employees typically have concerns around e-learning, like

  5. Will it work for me? • Will I really be able to learn anything on • a computer?

  6. What’s in it for me?

  7. The only training that works for me is classroom training, with an instructor guiding me through

  8. “I barely have time to get my job done; there’s just no way I can enroll for an online course”

  9. Other hurdles in the path of eLearning adoption are

  10. Fears and apprehensions around this new mode of delivery of training

  11. Computer illiterate people

  12. Not having really fast net connection

  13. Also, Standup trainers sometimes tend to look down upon eLearning

  14. So, how do you get the reluctant employees and experts on board?

  15. A marketing and promotional approach has a feeling of being change pressured from outside rather than change emerging from the inside

  16. But, change emerging from the inside tends to be better accepted and longer lasting

  17. So, you need to assure learners that they are not being thrown in at the deep end to fend for themselves

  18. “Appropriate support systems have to be set up to help them adopt eLearning”

  19. Here are a few basic ways of providing support

  20. Support Strategy

  21. Discussion Forums and Access to Experts

  22. eLearning Kits

  23. Technology Support and Options

  24. A few ways to market and promote your eLearning

  25. 1. Announcements2. Advertisements3. Motivation

  26. Announce

  27. A few ways to make announcements

  28. Send email announcements • Include information about an upcoming • launch in regular newsletters

  29. Use the ‘What’s new’ corner on your company intranet • Announce the launch in your company magazine

  30. Advertise e-Learning

  31. Use webinars to promote e-learning • Launch advertisements/marketing videos

  32. Launch poster campaigns • Make live presentations

  33. Motivate

  34. Build the connection between the course and its success in employees’ jobs, the more driven they are to take the course

  35. Provide training that improves their future prospects

  36. Managers should be involved in planning learning time for their direct reports

  37. Ensure that time is set aside for training

  38. Convey to employees that the organization is serious about the training

  39. Provide certificates after completion of e-learning

  40. eLearning • Other Strategies

  41. Make clear to learners what the organization expects from learners

  42. Create your courseware on the assumption that it is a book for learners to read offline

  43. Conclusion

  44. “Marketing activities should be directed at increasing the perceived value of training. By creating awareness of learning needs, keeping in mind adult learning motivations, and driving the program through the right channels, perceived value can be increased”

  45. To read more such articles, please visit blog.commlabindia.com

  46. Thank You

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