Restaurant Activity Recaps: Promotional Success Stories in The Food Industry
Explore successful promotions in the restaurant industry. Discover key statistics, customer engagement strategies, and promotional outcomes from popular eateries across different cities.
Restaurant Activity Recaps: Promotional Success Stories in The Food Industry
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Presentation Transcript
Restaurant Activity Recaps • Applebee’s, Boston • 660 promotional codes were redeemed for Applebee’s ToGo purchase promotion • 8,737 correct responses – the number of times listeners not only visited Applebee’s website, but correctly answered questions about Applebee’s ToGo services • 8,800 visits to Applebee’s website generated through a featured site listing • Joe’s Bar, Chicago – 10 months • 47,947 listeners completed a custom survey for Joe’s Bar, generating 5,166 direct mail prospects • 111,259 correct responses – the number of times listeners not only visited Joe’s Bar’s website, but correctly answered questions about Joe’s Bar’s restaurant • 207 code promotion redemptions were received at Joe’s Bar • i-Fratelli, Dallas • 9,472 correct responses – the number of times listeners not only visited i- Fratelli’s website, but correctly answered questions about i-Fratelli’s restaurant • 63 code promotion redemptions were received at i-Fratelli’s • 12,355 visits to i-Fratelli’s website generated through a featured site listing • Wine’tastic, Dallas • 1,291 special offers were downloaded for Wine’tastic’s bar • 8,929 correct responses – the number of times listeners not only visited Wine’tastics website, but correctly answered questions about Wine’tastics food and beverages • 502 listeners requested to be added to Wine’tastics mailing list
Restaurant Activity Recaps • Hula Hanks, New Haven • 394 listeners completed a custom survey for Hula Hanks, generating 51 direct mail prospects • 835 correct responses - the number of times listeners not only visited Hula Hanks website, but correctly answered questions to Hula Hanks trivia questions. • Bumble Bee Baja Grill, Albuquerque – 2 months • 1,358 special offers were downloaded for Bumble Bee • 1,207 code promotion redemptions received for Bumble Bee • 10,008 correct responses – the number of times listeners not only visited Bumble Bee’s website, but correctly answered questions about Bumble Bee’s restaurant • Café Express, Houston • 8,511 correct responses – the number of times listeners not only visited Café Express’ website, but correctly answered questions about their product or service. • 4,292 listeners completed a custom survey for Café Express • Hooter’s, Portland • 2929 correct responses – the number of times listeners not only visited Hooter’s website, but correctly answered questions about Hooter’s menu • 130 listeners redeemed a promotional code for Hooter’s • 212 listeners requested to be added to Hooter’s mailing list