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Overview

Overview. Crafted to reflect the rhythm of the seasons, richness of the earth, and quiet patience of their people Been producing premium Barossa wines since 1984 Owns approximately 50 acres of prime Barossa vineyards Estate vineyards include some of the oldest vines in Barossa Valley

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Overview

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Presentation Transcript

  1. Overview Crafted to reflect the rhythm of the seasons, richness of the earth, and quiet patience of their people Been producing premium Barossa wines since 1984 Owns approximately 50 acres of prime Barossa vineyards Estate vineyards include some of the oldest vines in Barossa Valley Wine reflect the unique style and traditions of Barossa Extremely low yields - often only one ton per acre Consistent high acclaim

  2. Barossa Valley Home to some of the oldest producing vineyards in the world Grape growing history dates back to 1842 Encompasses Eden Valley, making it one of the only areas with warm and cool climate conditions Varieties include Cabernet Sauvignon, Grenache, Riesling, and Semillon Renowned for Shiraz

  3. Barossa Map CHARLES MELTON

  4. Vineyards • Use dry farming techniques • Older vines developed deeply rooted systems to thrive without irrigation • Produce fruit with intense, concentrated flavors • All fruit is hand harvested • Krondorf Winery Block • Established 1947 • Planted to Bushvine Grenache and Shiraz • Woodlands Block • Grenache, Shiraz, Cabernet Sauvignon • Mixture of sand and red clay soils • Eden Valley • 73 acres of slopping vineyard land • Planted to Shiraz and Bushvine Grenache • Small planting of 13 traditional Chateauneuf du Pape varieties

  5. Winery

  6. Winemaking Charles Melton, Winemaker Whole cluster bunch fermentation with indigenous yeast Employ range of blending techniques to create the most complete wine Balance between pure fruit flavors and earthy characteristics Ageing in mainly French and American oak (25% new) Goal to highlight the complexity of different vineyard sites

  7. Wines Nine Popes Blend Kirche Shiraz Richelieu Grenache Rose of Virginia

  8. Sales Strategy • Selling Strategy • Educate on benefits of old vines and dry farming • Highlight recent scores from James Halliday in Australia • 94 points 2009 Nine Popes • 95 points 2009 Richelieu Grenache • Focus on Barossa Valley reputation for high quality wines • Competitive Benchmarks • Two Hands • John Duvall • Henschke • Glaetzer

  9. Support Materials Brand One Pager Fact Sheets Acclaim Fliers Vintage Specific Sheltalkers Tasting Kits

  10. Summary Handcrafted vines the reflect unique terroir of Barossa Valley since 1984 Sourced from some of the oldest vines in the regions – in excess of 130 years Dry farm techniques resulting in extremely low yields of high quality fruit Wines garnered international recognition Consistently high scores with top publications

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