The Three Tier Benefits Of Promotional Gifting

1. Blog2: Conceptplus.ca The Three Tier Benefits Of Promotional Gifting Have you ever wondered what they teach in the big B-schools? The first lesson of marketing is: “sell yourself shamelessly!” That applies to your products and services as well. But do you know what the contrasting situation here is? You need money for that too. Of course, marketing and promotions play a very crucial role in commercial success, and that's why one can see big brands everywhere. They are selling themselves shamelessly because they have deep pockets. But what about medium-sized or small business? They cannot sell themselves alike big brands because they cannot afford a large chunk of their budgets in the promotional campaigns. Mainstream media marketing requires a lot of prior homework and out-of-pocket expenses that make it a hassle. However, there exist some cost effective marketing strategies, which have proven to be as beneficial as mainstream marketing, and in some cases, even have even been known to surpass it. They are promotional gifting campaigns. The biggest benefit with promotional gifting is that it suits every budget. You can gift anything, say, from expensive personalized wine glasses to custom wristbands costing pennies. Also, expensive television and print advertisements are tending to be forgotten easily, but promotional items gifts can never be avoided. Not only does the receiver of the gift remembers you as long as the gift is in the service, but also it attracts spectator's attention. So, in a nutshell, promotional gifting has three tier benefits. One, it’s economic. Two, it is never wasted. And three, it encourages brand awareness and loyalty.