1 / 14

Project Overview

Project Name Company Name Presenter Name. Project Overview. Project Goals. Smth more?. Description: Target audience. Q: What's common between all of them? A: they love “GAMES ”. Description: STRATEGY. To communicate with target audience via popular type of character.

conlan
Télécharger la présentation

Project Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Project Name Company Name Presenter Name Project Overview

  2. Project Goals Smth more?

  3. Description: Target audience Q: What's common between all of them? A: they love “GAMES”

  4. Description: STRATEGY • To communicate with target audience via popular type of character. • Promo – character should be androgenic to attract both genders. • As far as men usually take decisions of buying software, the promo character could have HiTech Features f.e. a robot-transformer. • The aim is to promote MS Office for Home and Student, so the character could be associated with popularized home robots. • The promo-character should bring up an association with features of Office2007 and provoke interest and emotions.

  5. Description: STRATEGY Associations: • HiTech for life • Innovations • The great features and possibilities • High quality • Multifunctional • Tested and certified Emotions: • Delight (user should take a look at promo-hero and say WOW) • Trust • Will to explore and discover • Will for use it again

  6. Description: TACTICS Pre-launch stage: • This stage give us an opportunity to inform audience about MS new and soon launching promo. The aim is to increase an interest of audience by some teaser information: • The placeholder on the web-page should be placed. This placeholder should contain some interactive content such as flash promo-games which shows how home robots help in everyday life and give people an opportunity to have more free time. • A link to promo-site should by posted by authoritative BLOG’susers to invite users in discussion “what product will be promted?” • Give audience an opportunity to register for receiving newsletter which will inform user the site is opened. • All digital teaser Ads should be placed on selected sites • All promo-video should be putted up in selected points of sales • Inside Office Newsletter should be sent to subscribers

  7. Description: TACTICS Launch stage: • Web-site placeholder should be removed. • AD Units should be updated. • Some news about promo should be posted by authoritative BLOG’susers. • Press release should be send to all selected recipients.

  8. Description: TACTICS Activity downturn stage: Office 2007 H&Scould be placed in a prominent position in a film or television programme as a form of advertising( min. budget ~ $100k, audience coverage – the audience of channel) To keep audience interest …shto-to nadopridumat’.

  9. Description: web-site Placeholder: • Placeholder contains a few promo-games( to invite audience in communication to web-site), registration fields to receive personal invitation to just-open site, time-bomb (an object which will transform into promo-hero).

  10. Description: web-site • Promo-site made in “intelligent things” trend. • Promo-site is the place of acting of promo-hero where home robot-transformer follows his aim to teach people how to manage everyday’s home deals(with the help of Office 2007) efficiently. • There is a section, devoted to the Special offer - purchase MS Office 2007 H*S for 1990 RUB.

  11. 1-4задача: вызвать интерес - динамика, экшн, движущяяся конструкция, вызывающяя восхищение. вызвать устойчивую ассоциацию с МС - как примером передовых технологий в области ПО. 5 - внутренняя страница слабо заметное выдвижное меню, которое (если не открыто в первые несколько секунд прибывания на сайте) открывает для пользователя робот помошник. Если же ссылка открыта самостоятельно - Робот может выказать свое одобрение и восхищение проницательностью пользователя.

  12. Description: AD Units

  13. Technology • Web-site platform: ASP.Net, Adobe Flash • Style: hi-tech 3D • Promo-video: 3D, Flash • AD Units: lightweight cardboard constructions, paper POS-materials, digital AD materials( banners, promo-wallpapers for demo-computers in point of sales)

  14. Team Resources • Design team: • Artworks designer • Web-designer • 3D- designer • Development team: • ASP.Net developer • Flash-developer • Content production team: • Copywriter • Content manager • Management team: • Project manager • AD manager

More Related