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The Lean LaunchPad Lecture 0: Introduction to the Class

The Lean LaunchPad Lecture 0: Introduction to the Class . Steve Blank Jon Feiber Jon Burke http://i245.stanford.edu/. This Session. The teaching team Course objective(s ) Teaching team philosophy Our expectations of you. Teaching Team. Steve Blank, Jon Feiber , John Burke.

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The Lean LaunchPad Lecture 0: Introduction to the Class

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  1. The Lean LaunchPadLecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke http://i245.stanford.edu/

  2. This Session • The teaching team • Course objective(s) • Teaching team philosophy • Our expectations of you

  3. Teaching Team

  4. Steve Blank,Jon Feiber, John Burke • BS CS/Astro Physics U of Colorado • VP Networking SUN • V.C. @ MDV since 1991 • 8 startups in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • sblank@stanford.edu • @sgblank • www.steveblank.com • Yale BS EE • McKinsey and Co. • Charles River Ventures • Stanford Ph.D MS&E • TA: E145, Mayfield Fellows, MS&E 273 • V.C. @ Floodgate • ann@floodgate.com • @annimaniac

  5. Steve Blank, Jon Feiber, John Burke • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • BS CS/Astro Physics U of Colorado • 50th employee, VP Networking @ Sun • V.C. @ MDV since 1991 • jdf@mdv.com • Yale BS EE • McKinsey and Co. • Charles River Ventures • Stanford Ph.D MS&E • V.C. @ Floodgate • ann@floodgate.com • @annimaniac

  6. Steve Blank, Jon Feiber, John Burke • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • BS CS/Astro Physics U of Colorado • 50th employee, VP Networking @ Su • V.C. @ MDV since 1991 • jdf@mdv.com • BSMechEngineering U.C. Berkeley, • BA Economics U.C. Santa Cruz, • MBA Harvard Business School • Founder BMI Software • VC at ABS Ventures • Co-founder True Ventures • jburke@trueventures.com • @andemca

  7. Alexander Osterwalder, Tina Seelig • Ph.D. in Management Information Systems (MIS) University of Lausanne • Founder, Business Model Foundry • Author Business Model Generation • Co-founder, The Constellation for AIDS competence (NGO) • Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton • Multimedia producer at Compaq Computer • Founder multimedia companyBookBrowser. • Exec Director Stanford Technology Ventures Program (STVP), EpiCenter • tseelig@stanford.edu • @tseelig

  8. Alexander Osterwalder, Tina Seelig • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • Ph.D. Neuroscience Stanford Med School • Mgmt consultant Booz, Allen, Hamilton • Multimedia producer at Compaq Computer • Founder multimedia companyBookBrowser. • Exec Director Stanford Technology Ventures Program (STVP), EpiCenter • tseelig@stanford.edu • @tseelig

  9. Course Assistant (CA’s) Thomas Haymore Stephanie Glass • B.A. in Political Science • Stanford Law (‘06) • J.D. Stanford Law (‘12) • MS MS&E 2010 thomas.haymore@gmail.com • CA’s role: Class/lecture questions, Grading and attendance

  10. Course Assistant (CA’s) Thomas Haymore Stephanie Glass • B.A. in Political Science • Stanford Law (‘06) • J.D. Stanford Law (‘12) • MS MS&E 2012 thomas.haymore@gmail.com srglass@stanford.edu • CA’s role: Class/lecture questions, Grading and attendance

  11. Course Objective: Idea to a Business • What does it take to go from idea to a business? • Business Model + Customer Development • Hypotheses testing of the business model(s) • Get “out of the building”

  12. Course Objective: Simulate A Startup? • Create the pressures, uncertainty, and challenges of a real startup • Our expectations are unreasonable, they require extraordinary effort • We expect failures, iterations and Pivots • Class is a “lab” - books/lectures are tools, not answers • Fail fast, learn quick, push you outside your comfort zone

  13. Teaching team philosophy • This class is taught using the “Startup Culture” • We’re tough, direct, fair - you need to be the same • Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director • We’re your biggest supporters – we want you to succeed • Question us, challenge us, push us as hard as we push you • We don’t pretend to be domain experts, we know you are smarter than we are

  14. Getting Out of The Building • This class is not about our lectures • The class is not about your attendance • The class is about the work you do outside the building • It’s the difference between a vision and a hallucination

  15. Our Expectations of You • This is a full-contact, immersive class • All of you will be full participants – here and remotely • You will spend lots of time outside of your university • You all will do all the work assigned (and it is a lot more than you probably realize) • No “dine and dash” • If you think you are not learning, or you all cannot commit the time, see your NSF program manager

  16. Team Deliverables • Each Week • Lessons Learned presentation 5 minutes • Updated Lean LaunchLab blog • Hours of “outside the building” learning • December Presentation • 20 minute Lessons Learned Summary

  17. Syllabus Each week • We teach you about the business model • You get out of the building and test hypotheses • Your team presents what you all learned Repeat for 8 weeks

  18. Syllabus for Today • 9:30–10:30am Panel: Scientist and Engineers as Founders and Entrepreneurs • 10:30–1:00pm Class 1: Business Model/Customer Development • 3:00–4:00pmWorkshop: Lean LaunchLab sftwr • 4:00–5:00pmWorkshop: Mentor Tutorial • 5:30–6:30pm Workshop: Unleashing Creativity Homework: Business Model Hypotheses – present tomorrow!

  19. Syllabus for Tomorrow • 9:00–1:00pm Class 2: Value Proposition • 1:00- 7:00pm Get Out of the Building • 7:00–8:00pmWorkshop: How to Get out of the Building while Protecting My IP Homework: Value Proposition Hypotheses – present findings tomorrow!

  20. Syllabus for Wednesday • 9:00–1:00pm Class 3: Customers/Users/Payers • 1:00- 1:30pm Workshop: Emerging Success Stories • 7:00–8:00pmWorkshop: Customers, Customers Homework: Customer Hypotheses – present findings Oct 18th!

  21. Syllabus for Oct 18th - Nov 15th • 9:00–1:00pm PST Classes 4 – 8 Homework: You present findings every week to all teams

  22. Syllabus for Dec 13th – 14th • Dec 13th 9:00–5:00pm PST • Rehearsal Day at Stanford • Dec 14th 9:00–5:00pm PST • Demo Day at Stanford All team members required both days

  23. The Lean LaunchPadPanel: Scientist and Engineers as Founders and Entrepreneurs Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5 Systems, Dave Merrill Founder, CTO of Sifteo, Kumar Goswami Founder, CEO of Kaviza http://i245.stanford.edu/

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