Presentation Transcript

1. YOU ARE CORDIALLY INVITED TOPARTY WITH THE

2. Kirsten Byers Christian Laursen Ifeanyi Ume Katen Singler Tim Lee Amy Bishop Brennan Bittel Jake Kneller Conner Comp Conor Knowles
3. Why Are We Here? To help strengthen the PAC-10 Basketball Tournament weekend by developing an event to increase ticket sales and community awareness in the Los Angeles area
4. Executive Summary What is Party with the PAC? Who are we targeting and how will we reach them? What are the benefits associated with sponsoring Party with the PAC? How do we measure success?
5. Executive Summary What is Party with the PAC? Event Layout Hall of Honor Charity Involvement Budget and Party Schedule Who are we targeting and how do we reach them? What are the benefits associated with sponsoring Party with the PAC? How do we measure success?
6. Party With The PAC Party With The PAC Party With The PAC Party With The PAC Party With The PAC Party With The PAC Alumni Tent
7. Chick Hearn St. Basketball Hall of Honor Alumni Tent
8. Hall of Honor What John Wooden Memorial PAC-10 Memorabilia Photo Booth Team Posters Famous quotes Jerseys Displays Motivational sayings Why Increase school spirit Seamless Transition “Success comes from knowing that you did your best to become the best that you are capable of becoming”John Wooden
9. Charity Involvement Who Special Olympics What Silent auction in Hall Of Honor- proceeds go towards charity Various on-court activities where donations go towards charity Why John Wooden’s passion Charities will receive a percentage of event profit
10. Budget
11. Party Schedule Event Starts @ 11:00am Load Out Women’s Semi-Final #1 Women’s Semi-Final #2 PRIZE DRAW PRIZE DRAW Men’s Semi-Final #1 PRIZE DRAW Men’s Semi-Final #2 Load In Event Ends @ 5:30pm
12. Executive Summary What is Party with the PAC? Who are we targeting and how do we reach them? Target Audiences (Primary and Secondary Targets) Marketing Plan On-Campus Activation What are the benefits associated with sponsoring Party with the PAC? How do we measure success?
13. PRIMARYAll-Session Ticket Buyers Fans who already purchase all-session passes will be our Party With the PAC VIPs Receive 10 prize drawing tickets upon arrival and will have the opportunity to lead the team walk Does not increase ticket sales, but adds value to all-session tickets
14. PRIMARYAlumni Target Southern California Alumni Announce/publicize our event at UCLA & USC basketball games to target Southern California alumni from other PAC-10 Schools who are basketball fans Advertise in Alumni magazine Put together custom “L.A. Sports Package” which can be purchased and also awarded during prize drawings
15. Alumni Involvement Verizon “My Network” Alumni Tent with check-in for Southern California Groups from each school Exclusive Alumni Mixers at L.A. Live restaurants for each school. Networking opportunities for alumni and opportunity to promote their school Winner of LA Sports Package will be picked
16. LA Sports Package What Special individualized packages for PAC-10 Southern California alumni Ex: Southern California Oregon State Alumni could receive tickets to one fall football game, two winter basketball games and two spring baseball games when OSU travels to USC and UCLA Why Targets PAC-10’s most popular sports
17. LA Sports Package A University of Oregon Alumnus’ package would include: Oregon Football @ UCLA Preferred Ticketing if Oregon makes Rose Bowl Oregon Basketball @ UCLA Oregon Basketball @ USC Pac-10 Basketball Tournament Package Oregon Baseball @ UCLA Oregon Baseball @ USC
18. PRIMARYCollege Students Student Body Groups Social Media Greek Life Recreational Centers School Newspaper Intramural sports www.partywiththePAC.com Twitter Name: @partywiththePAC Facebook: www.facebook.com/partywiththepac
19. Campus 2-Ball Event PAC-10 Intern to coordinate event for PAC-10 Properties Reflections from previous year Uniform rules
20. PAC-10 Campus Party Example
21. Campus Tour Interactive event at each PAC-10 institution Contribution to our Campus Marketing Plan Note: Risk Insurance Costs
22. SECONDARYGeneral Public Email blasts to mini event leads Advertise around L.A. live and to the downtown Los Angeles business crowd Possibly give away 2 tickets to the Final Four at the Party With the Pac
23. Executive Summary What is Party with the PAC? Who are we targeting and how do we reach them? What are the benefits associated with sponsoring Party with the PAC? Sponsorship Fulfillment Event Activation – Title Sponsor Tent Event Activation – Supporting Sponsors How do we measure success?
24. NIKE 3on3 Mini Event Activation 5,000 people visited our tent 225 e-mail addresses collected 16 teams registered in the PAC-10 bracket 1st ever PAC-10 NIKE 3on3 Champion USC’s Troy Titans #1!
25. Nike 3 on 3
26. Sponsorship Fulfillment
27. NIKE
28. NIKE Center Court Games 3 on 3 Mascot Game Nike 3 on 3 PAC-10 Tournament Winners Rematch Verizon Wireless Dial From Distance K.F.C. Horse Challenge Wells Fargo Money in the Bank Shot Lays Lay-Up Challenge Knockout McDonald’s McDouble Your Donation Two Ball
29. Supporting Sponsors
30. Prize Drawings 3 Prize Drawings 2 smaller prize drawings at Party with the PAC 1 larger prize drawing at half time of first men’s semifinal Tickets for prize drawings can be won through a variety of sponsor booths
31. Sirius Radio DJ Booth
32. State Farm Photo Booth
33. Toyo Tire Toss
34. Gatorade Pong
35. Re-Fuel Station
36. Verizon’s Dart Wall
37. Reese’s Perfect Combination
38. Executive Summary What is Party with the PAC? Who are we targeting and how do we reach them? What are the benefits associated with sponsoring Party with the PAC? How do we measure success? Tangible Results Intangible Results
39. Definition of Success Intangible Results Social media awareness Increased “buzz” Tangible Results 25% of All-Session ticket buyers 1,000 additional guests Increase in Friday night revenue from last year at L.A. LIVE restaurants and entertainment venues Increase in Pac-10 schools’ allotted-ticket redemption Ultimately, the contract is renewed and the tournaments stay in LA
40. Conclusion What is Party with the PAC? Event that generates buzz and increases ticket sales for PAC-10 basketball tournaments Who are we targeting and how will we reach them? Primary Targets  All-Session ticket holders, Alumni, College Students Secondary Target General public Alumni Outreach, On-campus marketing plans, Party with the PAC Campus Tour What are the benefits associated with sponsoring Party with the PAC? Unique way to target PAC-10 alumni, students, and supporters along with the Los Angeles community How do we measure success? 25% of All-session ticket buyers and 1,000 additional guests Increased awareness in Los Angeles Increase in ticket sales
41. Questions?