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Exploring China's Alcohol Market: Trends, Growth, and Import Insights

Dive into the detailed statistics of China's alcohol market in 2012, including wine, beer, baijiu, and imported spirits. Discover the growth projections, market shares, and popular imported spirit categories in China. Gain valuable insights into the potential of the Chinese alcohol market.

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Exploring China's Alcohol Market: Trends, Growth, and Import Insights

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  1. Drinking in China

  2. WINE, BEER & Baijiu • 2012 market by volume (Source IWSR/Mintel): • 1. Total wine volume (domestic and imported) • 1,624,860,000 litres • 2. Total beer volume (domestic and imported): • 50,000,000,000 litres • 3. Domestic spirit volume (baijiu): • 10,964,610,000 litres

  3. IMPORTED ALCOHOL • 2012 market by volume (Source IWSR/Research): • 1. Imported spirit volume: • 60,480,000 litres (0.55% of total) • 2. Imported beer volume: • 20,000,000 litres (0.04% of total) • 3. Imported wine volume: • 310,590,000 litres (23% of total)

  4. Growth & Potential • (Source IWSR) • Forecast growth 2012-16 for imported wine: 62% • Forecast growth 2012-16 for imported spirits: 20% • Increase in value for litre of beer 2007-11: 27%

  5. IMPORTED SPIRITS • Popularity in China by category, in 2012 (Source IWSR) • Cognac / Armagnac (2.69 million 9L cases) • Scotch whisky (1.96 million 9L cases) • Vodka (0.31 million 9L cases) • Brandy (0.19 million 9L cases) • Liqueurs (0.17 million 9L cases) • Bourbon (0.12 million 9L cases) • Rum (0.09 million 9L cases) • Gin (0.09 million 9L cases) • Tequila (0.05 million 9L cases)

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