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Celebrity Valuation and Rights under Intellectual Property Expert | CONSOR IP

CONSOR, as a group of intellectual property experts, has acquired expertise in a wide range of industries including automotive, transportation, fashion, entertainment, banking & finance, hospitality, sports, and public institutions, among others. To know more about the celebrity valuation, contact our experts at 800.454.9091 or visit our website: https://www.consor.com/practices/ip-valuation/rights-of-publicity-valuation/

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Celebrity Valuation and Rights under Intellectual Property Expert | CONSOR IP

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  1. Celebrity Valuation and Rights under Intellectual Property Expert

  2. Haveyoueverconsideredwhether celebritieshaveownershipoftheirnames, personalities,publicimage,photographs, andpublicity?Withoutadoubt,theansweris yes.ThetermcelebritycomesfromtheLatin word 'celebritatem,' whichreferstothestate ofbeingwell-known.Actors,authors,models, artists,politicians,musicians,sports, televisionpersonalities,singers,well-known corporateleaders,andanyonewhomanages toattractthepublic'sattention,including realityTVshowstars,areallconsidered celebritiesnowadays.

  3. Therightsofferedtocelebritiesareprobablyabunch ofrights,coveringpublicityrights,personalityrights, reproductionrights,privacyrights,distributionrights, rental & lendingrights,andmuchmore.These rightscanbebrokendownintothreecategories: personality/moralrights,publicity/merchandising rights,andprivacyrights.Beingtheownerofintangible propertyrightsandhavingthepowerofcelebrityfame, theserightsarefrequentlymisappropriatedand misused.Let'slookatthesethreecelebrityrightsin moredetailnow.

  4. Three Celebrity Rights Personality rights Apersonalityisawayofidentifyingoneperson withanother.Throughtheformationofone's personality,anindividualconstructsanimageof himselforherselfaswellasexpectationsof behaviortowardstherestofsociety.Individuals contributedifferentlytosocietyaccordingtotheir differentrangesoftalents.Contributiontosociety isarightofeveryindividual,andsuchrightsare protected.

  5. Publicity/Merchandising rights Therighttoutilizethevalueoffamepossessed byacelebrityiscalledpublicityrights.Thefame ofanindividualcelebrityisusedtopromotea productorservice.So,ifsomeoneutilizesthe fameofacelebritytopromotehis/herproductor goods,itwouldbestatedasanunfairmeansof tradepractice,misuseormisappropriationofthe celebrity'sintellectualproperty,aformofpassing off,andmore.

  6. Privacy rights Peopleareinterestedineverypersonal aspectofacelebrity'slife.Celebrities,inturn, trytocontroltheleakoftheirpersonal informationandsecureitfromdisclosure withouttheirownconsent.Thisformofthe actiscalledprivacyrights.

  7. Allpeoplehaverightstoprivacy,publicity,andcelebrity status,whichmustbeprotected.Celebrityrightsarea distinctivekindofrights,whichcanbeprotected,through amulti-directionalapproachundertrademark,copyright, passingoff,andseveralanti-cybersquattinglaws.Thearea ofcelebrityrightsnowadaysisslowlyandeventually gainingclarity.CONSORareintellectualpropertyexperts thathavedevelopedasolidfoundationofclientsand acquiredinvaluableworkexperienceformorethan30 years.Theyspecializeinfourmajorcategories,namely intellectual property valuation,litigationsupport/expert witnessservices,licensingstrategies,andtransaction assistance.CONSOR’sservicescanassistmaximizethe brandvalueofanyindustry.

  8. CONSORhasspentyearsacquiring expertiseinawiderangeofindustries, includingautomotive,transportation, fashion,entertainment,software & technology,banking & finance,hospitality, sports,andpublicinstitutions,among others,tosuccessfullyvaluealltypesof intangibleassetsacrossmultiplecontexts.

  9. thank you! Address 7514GirardAvenue,Suite1500, LaJolla,CA92037,SanDiego Website www.consor.com Email info@consor.com

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