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(Work Package 2) FRAMEWORK ANALYSIS REPORT – Romania - 2011

IMPLEMENTATION OF A QUALITY ASSURANCE SYSTEM FOR TRAINING IN ORGANIC FOOD RETAIL – ECOQUALIFY III. (Work Package 2) FRAMEWORK ANALYSIS REPORT – Romania - 2011. P6 - EcoR Partener CRPMPEC. Plovdiv 29th, 2011, April 28th -. Table of content.

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(Work Package 2) FRAMEWORK ANALYSIS REPORT – Romania - 2011

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  1. IMPLEMENTATION OF A QUALITY ASSURANCE SYSTEM FOR TRAINING IN ORGANIC FOOD RETAIL – ECOQUALIFY III (Work Package 2)FRAMEWORK ANALYSIS REPORT– Romania - 2011 P6 - EcoR Partener CRPMPEC Plovdiv 29th, 2011, April 28th -

  2. Table of content • 1. Short presentation of organic sector current state of organic agriculture in Romania • 2.The current state of organic food retailing • 3.Training need analysis of beneficiaries interested in organic food retailing • 4.Available training programs and courses

  3. Brief history of organic farming in Romania • 1992 – first trial / plot in organic agriculture • 1997 – establishment of the first organic association Bioterra in Cluj • 2000 - first legal framework Gov Ordinance 34/ 2000 • 2001 – within Ministry of Agriculture – office for organic farming • 2002 – National Federation for Organic Farming • 2003 – national legal framework harmonized with EU legislation • 2004 – first national inspection and certification bodies • 2005 – first time – support for organic farming • 2006 – national logo “ae” • 2007 – 2009 – rapid and continuous evolution • 2010 – EcoR Partener is founded

  4. Actual legal framework • EU organic legal framework is adopted since 2007 • National specific legal framework (most important) • ORDER nr.252 from 2010 to amend Order of the Minister of Agriculture, Forestry and Rural Development no. 219/2007 for approving the rules on registration of operators in organic farming • ORDER-No. Rules 417/110/2002 approving specific labeling of organic products with subsequent amendments • ORDER-No. 65/2010 for approving the regulations on inspection and certification system, approving the inspection and certification bodies Supervision and inspection bodies • Order of the Minister of Agriculture and Forestry and the president of the National Authority for Consumer Protection to allow imports of organic products from third countries 4

  5. Organic sector structure Minsitry of Agriculture – Division for organic farming County Directions for Agriculture Regsitration Annual and 6 months report Control Approval Inspection and certification bodies Organisme Naționale de acreditare Inspection Certification Farm or processing unit 5

  6. Organic producers and surfaces in organic farming evolution

  7. Terminology and Identification(Regl.(CE) no. 834/2007) “,,organic”/,,biologic” /,,ecologic” (Annex la R(CE) nr. 834/2007) In Romania used term ,,ecologic” 7

  8. Organic farming dynamics Source: Minsitry of AGriculture registration

  9. Crop structure in organic farming Cereals = 80,000 ha (18%), oilseeds and protein = 42,000 ha (14%), permanent pasture and forage crops 30,000 ha (20%), collection and certification of plants and flowers from the spontaneous flora 59,000 ha Source: MAD Register 9

  10. Organic surface structure evolution 10

  11. Number of registered operators in organic farming 2006-2009 11

  12. Number of operators by counties 12

  13. Organic products available on the market • Products of Plant Origin: fresh fruits and vegetables, dried fruits and nuts, vegetables, Cereals, Oil seeds, Spices, oil plants, medicinal and aromatic plants, etc • Processed Products: Bread, Baked products, Wine from organic grapes, fruit juices, milk and diary products , Fruit juices, sunflower oil, jams / marmalades, processed soy products, pasta, herbal teas, pastries, • Products of Animal Origin: Milk, Eggs, Oils, meat products, Honey

  14. Organic processors Number of processors in 2009: 74 Out of which Processors by sectors 2009 - 48 in vegetal production - 9 in animal producs - 17 in apiculture 14

  15. Processed products Sheep cheese Sheep cheese Schweitzer Yellow cheese Honey Sursa: Inregistrare MADR 15

  16. Other organic processed products • sunflower oil cold pressed • fruit juices • processed soy products • Pasta • herbal teas • processed products from snails • Pastries • Confectionery • processed pork products • Processed products from hamp • Wine from organic grapes • Vegetable processed products 16

  17. Inspection and certification bodies approved by Ministry of Agriculture -2 national inspection and certification body ( SC ECOINSPECT SRL and CERTROM SRL ) + 14 branches or subsidiaries of EU certification bodies approved by Ministry of Agriculture: BCS ÖKO-GARANTIE ROMÂNIA S.R.L; QC&I S.R.L , S.C SUOLO e SALUTE S.R.L , ICEA ROMANIA S.R.L , S.C ECOCERT S.R.L, BIOS S.R.L ITALIA SUCURSALA ROMÂNIA, LACÓN PRIVATE INSTITUTE FOR QUALITY ASSURANCE, S.C IMO CONTROL SRL, CERES HAPPURG GMBH, AGRECO R.F GÖDERZ GMBH GERMANIA SUCURSALA ROMÂNIA, BIOAGRICERT ITALIA SRL SUCURSALA ROMÂNIA, CERTIFICATION SERVICES INTERNATIONAL CSI GMBH GERMANIA SUCURSALA ROMÂNIA, AUSTRIA BIO GARANTIE S.R.L SUCURSALA ROMÂNIAECOGRUPPO – SUCURSALA BUCURESTI A ECOCERT ITALIA SRL Each of them has a unique identification code RO – ECO - xxx 17

  18. Organic products market An emerging domestic market estimated at about EUR 20 million (in 2009) with a constant increase. Distribution channels:- Wholesale sales in stores • farm-gate sales • Sales in natural and healthy products shops • on-line sales through stock • hyper and supermarkets • Specialised organic shops • home delivery services 18

  19. Results from questionnaires analysis

  20. Dynamics of organic products trading 2006=62.115 to Share 2008 cereals (54 %) 2007=99.356 to -oil plants (22 %) 2008=129.770 to - spontaneous flora collection (20%) - processed milk products 1 %) -honey 2007 (0,94%) -other products (2,06), Main export markets: Netherlands, Germany, Italy, Denmark, UKPerspective: U.S. market penetration 140000 cereals 120000 Oil and proteic plants 100000 Spontaneous flower and fruits 80000 Milk processed products Cantitate (to) 60000 honey 40000 Sun flower oil 20000 Other products 0 Total 2006 2007 2008 20 Sursa: Comunicari comercianti

  21. Training need analysis of beneficiaries interested in organic food retailingProducers Topics are: • Organic Agriculture • Organic food production • Organic products labeling • Processing requirements training in basic organic production and processing methods is required • Training tools • face to face training • printed materials • on job training and short seminars

  22. Training need analysis of beneficiaries interested in organic food retailing

  23. Training need analysis of beneficiaries interested in organic food retailingRetailers Topics are: • organic agriculturein general • trade in Organic Agriculture • Organic food production • other topics, communication skills, nutrition science • Training tools • face to face training • printed materials

  24. Conclusion Romanian organic sector is dynamic and in continuous development Increasing of internal market A big demand from consumers Highest priority: conversion of conventional farms to organic methods 25

  25. Action plan Producers/processors • problem - lack of information related to organic production but mostly to organic processing requirements and trading of organic products (legal framework, labeling, distribution channels and selling materials) • solution: - seminars and informative materials on how to produce organic products and how to successful sale organic products on internal market. Retailers • problem - lack of information related to organic agriculture methods and organic trade. There is lack of knowledge also related to organic food production legal requirements. • solution: - producing of qualitative, standardized informative materials (flyers and booklets) but also organizing face to face courses Consumers, stakeholders and decision makers • problem - lack of information related to organic agriculture in general. Problems related with trust in “made in Romania” organic products and inspection services, confusion with traditional/natural/healthy products. • solution: - informative campaign related to EU rules for organic production with a clear, distinct and impressive message, training of mass media factors in organic concept, increasing the visibility of Ministry of Agriculture as a key and correct factor in control of the certification bodies activities, campaign for clarification of the difference between the mentioned products and organic products. Continuous formation of the youngest consumers from kindergarten to universities even not related to agriculture.

  26. EcoR PartenerMotto: Excellence in organic agriculture by partnership and professionalism - the key to success in business • EcoR established in 2010 • Founder members – executive responsabilities • Goal - promoting excellence in the sale of certified organic products The Board team

  27. EcoR PartenerInternational network www.o-r-a.org www.avalon.nl www.ifoam.org www.ifoam-eu.org

  28. R O M Â N I A MINISTERUL ECONOMIEI, COMERŢULUI ŞI MEDIULUI DE AFACERI EcoR PartenerNational network • FNAE Federatia Nationala de Agricultura Ecologica – Romania www.fnae.ro • BIOTERRA Asociatia BioAgricultorilor din ROMANIA – Cluj-Napoca www.bioterra.org.ro • ADFR – Asociatia de Dezvoltare a Fermierilor din Romania • CNIPMMR www.cnipmmr.ro • Ministrul Economiei, Comerţului şi Mediului de Afaceri http://www.minind.ro

  29. EcoR PartenerEvents 2010-11 • Organic Romania: International Forum for organic business - Sibiu November 2010 - EcoKonnect • BioFach Targul Mondial de Ecologie Nürnberg Germania Februarie 2011

  30. 2. EcoR Partener2.4 Evenimente 2010-11

  31. EcoQualify EcoQualify III project - "Implementing a Quality Assurance System for training of certified organic products retailers' Goal: development of a standardized qualification system for organic retailers (owners and sellers) Target group: - organic farmers- organic food retailers - processors of organic products Period Start 2010 – end 2012Bulgarian partners:Higher School “Agricultural College”, Prof. Dr. Mariana Ivanova Eurocentre - Land and Environment, Prof. Dr. Vladislav Popov Projects in implementation developed by EcoR

  32. Other projects • organic farms school type (South school organic farm - Constanta - in collaboration with the Associationand Eng Alexe Niculai BioKreis Center and organic farm school - Cluj Napoca • materials (publications, videos, DVD) with practical aspects of crop / processing and marketing of organic products ; • development of private standard "EcoR Partner" for organic business to be recognized by similar organizations. The ultimate goal is to achieve a higher degree of recognition of the organic sector in Romania and confidence in the products and manufacturers certified under this standard in Romania, • "Travel packages - Organic trip" in collaboration with City Tours & Events (www.city-tours-events.ro) in EU countries (Austria, Germany, France, Greece) • Economic missions development for organic producers and processors (Emirates, Canada and Japan – 2011)

  33. Thank you for your attention EcoR Partener Team www.ecor.ro Tel: 0212102124Fax: 031 8171136Email: info@ecor.ro

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