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Wednesday, October 1, 2014

Wednesday, October 1, 2014. www.eBrandz.com. Wednesday, October 1, 2014. Analytics. Prasanna Mody, Chief Operating Officer. Wednesday, October 1, 2014. www.eBrandz.com. Wednesday, October 1, 2014. What is Analytics. What is Analytics.

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Wednesday, October 1, 2014

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  1. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Prasanna Mody, Chief Operating Officer

  2. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 What is Analytics What is Analytics Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why. Analytics can be as simple as a solution provided by your local web hosting vendor.

  3. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 What is Analytics What is Analytics

  4. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role OfAnalytics Role of Analytics Very major role! (1) Can help to separate and measure different traffic channels

  5. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics What is Analytics ■PPC vs SEO Click Tracks

  6. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics ■ PPC vs SEO

  7. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics ■ Old vs new visitors Click Tracks

  8. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics ■ Old vs new visitors

  9. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics (2) Can help to separate visitors as per geographic locations

  10. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics

  11. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics (3)Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales.

  12. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics 72% abandonment rate

  13. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics (4) Identifying most common computer configuration and check whether your website is compatible with such systems.

  14. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics e.g: Compatibility with Mozilla firefox & other browsers

  15. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics e.g:Website is configured as 1280 x 800while most common visitors are 1024 x 768

  16. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics (5) helps a lot to gather data before going for redesigning of website.

  17. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Role Of Analytics Role of Analytics (6) To gather data like conversion rate and ROI

  18. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Most Common Mistakes Most Common Mistakes Trying to compare statistics from one analytics solution to another. It is okay if numbers don’t match!

  19. = / Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Most Common Mistakes Most Common Mistakes PPC vendor numbers do not match Web Analytics reports.

  20. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Most Common Mistakes Most Common Mistakes Loose Focus.Web Analytics should be aligned along with your business goals

  21. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics Visitors Overview

  22. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics Traffic Sources Overview: Can compare traffic with two different months.

  23. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics AdWords keyword position report: Will help you find the best position for your keyword.

  24. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website.

  25. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics Content Overview: Helps to identify the flow of your visitors.

  26. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Some Reports of Google Analytics Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate.

  27. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics

  28. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics Advanced Segmentation: enables you to isolate and analyze subsets of your traffic.

  29. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics Custom Reports: are reports you create, save, and edit to give you a specific view of your data.

  30. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics Motion Charts : a data visualization tool.

  31. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention.

  32. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 New Features of Google Analytics Integrated Reporting with AdSense

  33. Analytics Vendors available Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Vendors available Google Analytics Web Trends Omniture Click Tracks Core Metrics Visistat

  34. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Vendors available

  35. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Vendors available Other analytics program to look out for Microsoft adCenter Analytics ( Beta) http://advertising.microsoft.com/search-advertising/adcenter-analytics

  36. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Vendors available Other analytics program to look out for Yahoo Analytics (Previously Indextools…in queue for release) http://web.analytics.yahoo.com/features.php

  37. Wednesday, October 1, 2014 www.eBrandz.com Wednesday, October 1, 2014 Analytics Vendors available

  38. Wednesday, October 1, 2014 www.eBrandz.com

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