“Lifestyle” Products Why I Sell ‘Em . . . Why You Should Be, Too!
Mel Toellner – Owner/President Gold Crest Distributing Who Am I? What’s My Company?
Gold Crest Distributing We Sell More “Bird Feeders Than Anyone In The World!” 2,000+ Accounts In All 50 States And Canada
Inc. 500 2002 & 2003 Gold Crest Distributing 2002 #165 Fastest Growing Private Company in America 2003 #287 Fastest Growing Private Company in America And . . . We’ve Grown Every Year Since Then!
Key Accounts Include: • Land O’Lakes/Purina Mills Dealers and Co-Ops • Franchised Wild Bird Nature Shops • Wild Birds Unlimited 305+ Stores • Wild Bird Centers 80+ Stores • Independent Backyard Nature Shops - Parks, Etc. 1,000+ • Internet Stores 100+
Recent New Accounts: • 100+ Independent Pet Shops (Dog & Cat) • Unique Gift Shops • Pet-Oriented Web Sites
Already in 2000 . . . • I Could Offer Free T-Bone Dinners and Get 40-60 Cattlemen to Attend a Meeting • Offer Donuts and Information and Get 100-200 Folks to Attend a Bluebird Seminar on Sunday Afternoon
Wild Bird Feeding It’s an even BIGGER opportunity than you thought!
$29 Billion Market * Growing 11% per Year ** * U.S. Fish & Wildlife ** National Gardening Association
Wild Bird Feeding By The Numbers 40% of the U.S. population feeds, protects and cares for wild birds – almost 100 million Americans42% of U.S. households have bird feeders and/or bird houses in their yards 29Billion dollars total backyard nature category
Northeast 45(+9) New England 43(-10) Pacific 36(+5) Plains 43(+2) Midwest 44(-3) Mountain 36(-7) South Atlantic 41(+1) West South Central 39(+8) East South Central 43(+2) SOURCE: A.C. Nielsen 2000 Geographic Analysis of the U.S. Market Over 1/3 of people in every region feeds the birds
Seasonal Wild Bird Food Sales • “89% of people who feed birds feed them year round.” SOURCE: A.C. Nielsen
“The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of these concerned people.” - NURSERY RETAILER MAGAZINE
Feed and Feeders Alone are a $3 Billion Dollar Opportunity“Nearly as Big as Cat Food Business!”
What’s HOT! Bird Feeders that Attract Specific Birds Songbird Essentials Clingers Only Songbird Cedar Woodpecker Feeder
Combine With Seed Mixes ThatAttractSpecificBirds Chickadee Choice A Mix Chickadees Love! Shell Free Select Lots of “Nuts” – Woodpeckers Love!
Land O’Lakes Has A GreatWild Bird Line-Up! Buy It & Promote It!
Key: • Stock & Promote Products That Wal-Mart and Other Mass Merchants Do Not
Mass Grocery Merchant 6% 15% & Lawn Garden 24% DIY 21% Hardware 14% Other Feed 11% Stores 9% Where Customers Shop SOURCE: National Gardening Survey, 2001
22 25 Bird Houses Other Product Purchased Bird Baths 27 Within a Year 29 Feed Guides Binoculars 36 Bird Feeder 0 20 40 % Who Purchase Related Items Purchased By People Who Feed Birds Within One Year SOURCE: Wild Bird Usage Study, Hull Research
Gifts Are A Huge Category! How Many Of Your Customers Have A Birthday?
Make Your Business A Unique Gift Store For . . . Birthdays House Warmings Anniversaries Christmas Even Weddings! (Music of the Spheres/Westminster Chimes)
Our Fastest-Growing Categories in 2006: Gifts & Accessories for Dog & Cat Owners
Our Fastest-Growing Categories in 2006: Gifts & Accessories for Horse Owners
Our Fastest-Growing Categories in 2006: Gifts For John DeereTMLovers
Our Fastest-Growing Categories in 2006: Gifts For Whatever Their “Passion” • Folks Love Gifts Related To It . . . • Wild Bird • Dogs & Cats • Horses • John Deere – Country Living • Gardening, Etc.
Today And In The Years Ahead . . .The Passions We Discussed Will Grow While The Core Agricultural Base Market You Serve Will Shrink . . .AND . . .
Consumers Will Allow You To Make “Better Margins” and Rapidly Grow Sales InPassion (Lifestyle) Related Product Lines
Gold Crest Will Help You Capture Profit From These Lifestyle Opportunities: • Product Recommendation – We Will Make Recommendations For Your Specific Market • Free Displays With Very Low Product Purchase Requirements • Large Assortment, 7,000+ Items – We Break Cases, No Extra • Same Day Shipping – Less Tied Up In Inventory • Sales Help With Free POP’s/Newsletter Program, Etc. 888-985-2473 Or Sign Up Today For Free Catalogs And On-Line Shipping Approval
Land O’Lakes And Gold Crest Distributing Stand Ready To Help You Grow!!! In Lifestyle Products . . . A HUGE OPPORTUNITY!!! DON’T MISS IT!!!