1 / 10

3 Ways to Make Geo-Fencing Work for Your Business

There are a few ways or techniques of the geofencing marketing which can help your business grow better and faster.<br>

copleyadvert
Télécharger la présentation

3 Ways to Make Geo-Fencing Work for Your Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3 Ways to Make Geo-Fencing Work for Your Business If you have a small scale business say – a coffee shop, a fashion hub, a takeaway joint or maybe a small pub, pretty sure you have heard of the term “geo-fencing”. Maybe read it in the internet or maybe your friends have mentioned about it earlier, but geo-fencing sounds pretty familiar to you isn’t it? So what is geo-fencing? Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

  2. You can use geo-fencing as a mobile display advertising tactic which allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device. There are a few ways or techniques of the geofencing marketing which can help your business grow better and faster. Here are those techniques –

  3. Target your rival’s customers – When you are in a business, you must know what your rivals and competitors are doing – who are visiting their shops – what makes your rival’s shop better than yours. These things are really very important for you and you must take a look on these things. Targeting your rivals’ customers will help you get those customers. Let’s say there are a few potential customers for your business and they visit your rival’s shop most of the times. What can you do in that case is whenever they are in your rival’s shop, you can send notifications or messages offering 20%-30% discounts on the same services. The customers will be definitely affected by this.

  4. Target the people who are near your business location – Geo-fencing is all about targeting the people around you. When you have a business at one particular place, and you are new, not many people know about your shop, what you can do is, rather than investing a lot of money in the traditional advertising, you can spend a little money on geo-fencing, target the people around the 20mile radius of your storefront and send them relevant texts related to various offers your business provides. This way, although not much people will be covered, at least people who can actually be your potential customers will be targeted and you will be more benefited.

  5. Target patron of your relative business – When you target your rival’s customers, you can also target the other relevant businesses. For example, if you are an insurance agent, you may target a nearby car dealership or apartment complex so new car owners or new renters can see your ads and call you for their insurance needs. Think about businesses that may complement yours and target their customers to drive more new customers to your business.

  6. Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline, Massachusetts, United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/

More Related