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Things to Know About Geo-fencing Before Buying The Platform

Geo-fencing marketing become a key point of marketing these days so it is necessary to select the correct vendor to succeed in your business.

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Things to Know About Geo-fencing Before Buying The Platform

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  1. Things to Know About Geo-fencing Before Buying The Platform Before you buy a geo-fence software one thing you needed to know that every company don not make them equally. It is important to know how the device and its various sensors will accurately target the customer when they enter or exit the virtual fence. Geo-fencing marketing become a key point of marketing these days so it is necessary to select the correct vendor to succeed in your business. Here are some points to check before buying it.

  2. Shape of the fence: It is wise to check if the geo-fencing software provide buy a certain company is capable of making any kind of shape around the store for location base marketing. Checking this fact before buying the software is necessary as many companies only allow you to create circular fence of various sizes. This fact is necessary as you might only need to set the geo-fence in a specific room of building, business premises or around a business competitor. Monitor for multiple locations: Make sure that the geo-fencing platforms you buy allow you to monitor multiple locations at the same time. It is not strange to find some provider who only allows monitoring maximum 20 places at a time and it can cause lot of trouble in case when you have more places to monitor. If you check well before buying them you will able to find those provider that allows more places to monitor at once unlike the restriction of 20 places.

  3. Hardware requirement: Unlike some other targeting schemes geo-fencing does not require any beacons and the only thing is needed to do is by the provider to integrate a plug-in into the mobile app. In other words in order to function the geo-fence there is no need for any additional hardware as the Smartphone has more sophisticated sensors then any iBeacon. Not require opening the app: The platform need to work passively i.e. even if the user does not open the app, your geo-fence still able to target them and able to generate action. Setting the right geo-fence from the right provider is tricky but not impossible and when you do this right then you can assure that you will be able to avoid lots of issue regarding thefence.

  4. Contactus: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: www.copleyadvertising.com

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