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Perceptual Fluency and Affect

Perceptual Fluency and Affect. The s tudy of Reber et al. (1998): Several stud ies found effects of repeated stimulus exposure on affective preference ( Kunst-Wilson & Zajonc, 1980 ; Zajonc, 1968).

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Perceptual Fluency and Affect

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  1. Perceptual Fluency and Affect The study of Reber et al. (1998): Several studies found effects of repeated stimulus exposure on affective preference (Kunst-Wilson & Zajonc, 1980; Zajonc, 1968). One theoretical account (Bornstein & D‘Agostino, 1994) claimed that the link between mere exposure and affect is mediated by perceptual fluency: Contributor © POSbase 2004

  2. Neutral Neutral Positive PerceptualFluency ? Other Variable (e.g., figure-ground contrast) Judgmentsof Disliking Perceptual Fluency and Affect Repeated Exposureof Stimuli Judgmentsof Liking © POSbase 2004

  3. Two groups: • pretty (0 = not at all, 9 = very) • ugly (0 = not at all, 9 = very) Perceptual Fluency and Affect 19 different graytones were shown for one second.The background was white. ? ? ? © POSbase 2004

  4. Perceptual fluency is neutral ——> slope positive with bothquestion foci Perceptual fluency is positive ——> slope positive when question focus positive and negative when question focus negative pretty pretty ugly Judgment Judgment ugly Contrast Contrast Perceptual Fluency and Affect © POSbase 2004

  5. Perceptual Fluency and Affect Judgment © POSbase 2004

  6. Perceptual Fluency and Affect The authors concluded from this and other experiments that perceptual fluency influences affect. This bolsters a perceptual fluency account of the mere exposure effect on affect (Bornstein & D‘Agostino, 1994; Reber & Schwarz, 2001; Whittlesea, 1993). Winkielman and Cacioppo (2001) could replicate the results by Reber et al. (1998) and found physiological evidence for the fluency  affect-link. © POSbase 2004

  7. Perceptual Fluency and Affect Processing fluency has been found to influence different kinds of judgments: • Illusions of familiarity (Jacoby & Whitehouse, 1989; Whittlesea, 1993) • Beauty (Reber et al., 2004) • Judgment of truth (Reber & Schwarz, 1999) • Judgment of accuracy of metaphors (McGlone & Tofighbakhsh, 2000) • Hindsight bias (Harley et al., 2004) • Judgments of time (Reber et al., 2004; Witherspoon & Allan, 1985) • Performance judgments (Benjamin et al., 1998; Kelley & Jacoby, 1996) © POSbase 2004

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