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Wal*Mart

Wal*Mart. Ian Spencer Brian Kopp West NeVille. History - West Sam Walton - West Chanel Conflict - Brian Competition – Brian RFID – Ian SWOT – Ian Recommendations/Conclusion - West. History. Sam Walton Started Benfranklin in the 1940’s Created Wal-Mart in 1962

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Wal*Mart

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  1. Wal*Mart Ian Spencer Brian Kopp West NeVille

  2. History - West • Sam Walton - West • Chanel Conflict - Brian • Competition – Brian • RFID – Ian • SWOT – Ian • Recommendations/Conclusion - West

  3. History • Sam Walton Started Benfranklin in the 1940’s • Created Wal-Mart in 1962 • Stores that Sells Near Wholesale Prices • Greet Every Customer with a Smile

  4. Sam Walton • Pride in Customer Service • Very Frugal • Ranked as Richest Man in 1980’s

  5. Channel Conflict • Does Not Want to Undercut Itself Online • Purchased Online and Delivered to Nearest Store. • Wal-Mart is Not a Top Site • Store is More Family Friendly • For People Who Are Not in a Big Hurry

  6. Competition Global • Carrefour (French) • Hypermarket • Small Retail • Convenience Stores • Tesco (UK) • Similar to a Mall – Hypermarket • Operates Bus Service • Private Label Products

  7. Industry (Cont.)

  8. Radio Frequency Identification (RFID) • Leader in Implementing RFID • Requires Most Suppliers to Use RFID • Track Shipments • Getting RFID into Stores • Cost • Security

  9. SWOT Analysis • Strengths • Customer Service • Brand Recognition • Hypermarket • Weaknesses • Location-Local • Location-Global • Negative Reputation-THE EVIL EMPIRE

  10. SWOT (Cont.) • Opportunities • Expansion • Expanded use of RFID Tags • Threats • Declining Image • Political Stability in Foreign Countries

  11. Recommendations • Expand Globally • Expand use of RFID into Stores • Improve local Image • http://walmart.feedroom.com/index.jsp

  12. Conclusion • Global Hypermarket Leader • Top U.S. Retailer • Leader in RFID Implementation

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